This page has been created to foster discussion on the use of Market Research by the Fedora Marketing team. rbergero is in draft mode right now.
- 1 Goals
- 2 Next Steps
- 3 Questions to Answer
- 4 Activities in the same spectrum - Related to Market Research
- 5 Proposed Market Research Categories / Projects / Surveys
Next steps go here. At the top of the page. So they get noticed. :)
Questions to Answer
- What questions do we want answered by market research - and how will we incorporate the feedback we get back into the development cycle?
- Is there a budget for market research?
- Is there a simple open-source tool for developing surveys to be posted and aggregating the answers?
- Could we get companies to donate free swag (tee-shirts, netbooks, mp3 players, messenger bags, etc.) to provide as an incentive for completing surveys?
- It would be awesome to have a Master List of conferences / Events where a laptop could be set up for on-site surveys. (Linuxcon, Linuxworld, Linuxwhatever, RH Summit, Linux Symposium, etc.)
- Does Red Hat have any research that could legally be shared with Fedora (maybe a small group of people, or have one person be a gateway - ie: The Gateway person collects questions, and then asks RH market research folks (are there any??) if they can provide answers).
- Does anyone have any contacts at any major PC / Server vendors (the usual suspects - Dell, HP, IBM, Sun, and the like) that would be a good starting point to see if they would participate in surveys about shipments? We would need a good blurb about why it would be important to participate and what they would get out of it (ie, they are good community participants, it helps them develop a broader market, they get access and input to free research, etc.)
Activities in the same spectrum - Related to Market Research
- Benchmarking / ensuring the community is recognizing that someone is taking notice of market research results and doing something with it. ie: "Based on user feedback, Fedora 13 has developed / improved 90% of requested features in the following areas...."
- Educating Fedora/Other distro developers on (a) what market research is and (b) how to use it or incorporate it into their planning / development. This could be a class, presentation given at conferences, guide, or <insert clever idea here>.
- Develop a weekly/bi-weekly/monthly/quarterly newsletter dedicated to highlighting other market research resources that are available. (This information could also be tracked / disseminated / portal-ized on Fedora_Insight. This includes things like:
- Reports done by the Linux Foundation
- Reports done by anyone else that are free
- Reports that aren't free but have really nice press releases that give out tidbits of information that could be useful.
- Research / Survey information done by Fedora project marketing. :)
Proposed Market Research Categories / Projects / Surveys
- Fedora-Centric Market Research. This research would answer questions like:
- How is Fedora doing?
- Feedback from Fedora-centric events (ie: FUDCon)
- developer feedback
- Fedora-Competitive Market Research. (This category could possibly be combined with #3.) This research would answer questions like:
- (Of end-users): What distro are you using, please rank distros according to your preference, etc.
- (Of developers): What distros do you make an effort to add your project to, why, please rank distros by their ease of contributions, etc.)
- Community-Shared Market Research. This category is probably a little more ambitious; the goal here would be to provide market research to the greater Linux community in general, with the overall goal of helping to foster better decision-making, pointing out strength and weaknesses or market gaps with the goal of bringing new solutions / projects to Linux that meet end-user needs. Theoretically this not only brings new projects to Fedora - but helps to improve quality and/or availability of projects in general in the Wider Community. Most start-ups and/or projects do NOT have the benefit of having a boatload of money to spend on market research.
Additionally, and this goes without saying, I suppose, that this information would be published under some sort of open/ CC license. Working with other community distros to find out what questions THEY would like answered would certainly be encouraged and their contributions / analysis of both questions and results should be welcomed.
Fedora-Centric Market Research
The first two items listed are surveys which have been done in the past (in some cases, the very, very long ago past). I think they would be valuable to continue / start up again for input. Additionally, I've added some other suggestions for Fedora-Centric market research. Feedback on my suggestions is requested / welcomed / probably needed.
- FUDCon Surveys (These could be done onsite or sent out afterwards.)
- General Improvements Survey - Fedora Community Poll
- Developer-specific Survey
- End-user Specific Survey
Surveys Fedora Community members on their experiences as an attendee at a FUDCon (including questioning those who did not come as to what prevented them from attending). This survey has been done in the past; see Marketing/Surveys/FUDConF9 for the raw questions, or Marketing_surveys for some of the extended results.
Questions (some have been shortened for the sake of being slightly more brief) included:
- Did you attend FUDCon/F9?
- When did you arrive in Raleigh for FUDCon?
- What was your mode of travel to/from home?
- When did you depart the conference?
- Who paid for your attendance at FUDCon?
- Which one of the following categories represent your relationship with Fedora? (select all that apply)
- Please indicate, using a scale of 1-5, how important each of the following factors was in your decision whether to attend FUDCon: Cost of the conference, overall cost of attendance, where conference was held, meeting and networking with other attendees, hackfest sessions, BarCamp sessions, FUDPub and other extramural outings, physical closeness to a Red Hat facility
- Please indicate, using a scale of 1-5, or 6 (did not attend), your satisfaction with each portion of the FUDCon event: Cost of the conference, overall cost of attendance, city where conference was held, meeting and networking with other attendees, hackfest sessions, BarCamp sessions, FUDPub and other extramural outings.
- Which schedule do you prefer? (choose one) BarCamp on Saturday, Hackfest on Friday + Sunday; BarCamp on Friday, Hackfest on Saturday + Sunday
- What did you like most about the conference? (short answer)
- What did you dislike most about the conference? (short answer)
- Based on your attendance at this event, would you attend another like it? (Yes/No)
- If the answer to the previous question was "No," why not? (short answer)
- Was there anything you would like to see at the next conference that you did not this time? (short answer)
- Please include any additional comments about the conference you would like us to know. (long answer)
General Improvements Survey - Fedora Community Poll
End-user Specific Survey
Fedora - Competitive Analysis Market Research
(Please note that the lists of questions for these categories are not comprehensive, they are just used to give a general idea of what would be asked if it was decided that this was a Good Idea. )
- PC / Server Market Sizing. This can be split out by ALL PCs / Servers sold, or by just PCs and Servers sold which shipped with Linux as the primary OS.
- Shipments - total
- Shipments by Region
- Shipments by pricing
- Shipments by Form Factor (ie: PCs would be split out by Desktops, Notebooks and Netbooks, Servers would be split by Traditional vs. Bladed, or whatever.)
- Shipments by OS
- Shipments by channel - business vs. consumer
- End-User Surveys - Operating Systems
- Linux Developer Surveys
- What category does your development work fall under
- Preferred development environments
- What distros do you strive to have your project added to, which are easiest
- Demographics (where are you, how long have you been a developer, etc)
- What OS
- What processors
- Languages used
- Source control methods used, preferred, familiarity, ease of use, etc.
- Purchaser / Business decision maker Surveys. Spending plans, OS plans, etc. Are they aware of open-source solutions, what are their opinions, etc. Budgets for servers, PCs, software, support, etc.