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(Created page with '=== Definition === A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization di...')
 
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=== Content ===
 
=== Content ===
* Backgrounder with information on the project (if specific) and/or Fedoraproject itself   
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* Backgrounder with information on the project (if specific) and/or Fedoraproject itself  (Backgrounder module)
* Fact Sheet listing specific features, statistics, etc
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* Fact Sheet listing specific features, statistics, etc. (Feature module)
 
* Past Press Coverage (archive)
 
* Past Press Coverage (archive)
 
* Photos or other images (high resolution) of members, logos, products, etc.
 
* Photos or other images (high resolution) of members, logos, products, etc.
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* Media contact information (usually of a public relations department or spokesperson)
 
* Media contact information (usually of a public relations department or spokesperson)
 
* A USB-Stick, CD, DVD, Software title, video, etc. as appropriate for the sender of the release
 
* A USB-Stick, CD, DVD, Software title, video, etc. as appropriate for the sender of the release
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 +
=== Deliverables ===
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all of the modules mentioned above could be put together to a folder that can be send to the press agencys, PR Office, etc. and if usable also a CD/DVD or USB-Stick with the modules in an electronic form.
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=== electronic content ===
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Allways deliver presstexts and deliverables for USB-stick, CD/DVD, E-Mail, etc. in several formats (be aware: not all PR people will using OpenSource Software!) and choose wich ones will be the best for your client. The best ways to have those prepared for will be
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* plain text (*.txt)
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* PDF
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* pictures, photos and Logos as JPG (72 to 300dpi) and as tif (300dpi)
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* additional the source in Openoffice, Inkscape, etc. for our own archive
  
 
--[[User:Wonderer|wonderer]] 15:53, 19 March 2010 (UTC)
 
--[[User:Wonderer|wonderer]] 15:53, 19 March 2010 (UTC)

Revision as of 16:00, 19 March 2010

Definition

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.

Content

  • Backgrounder with information on the project (if specific) and/or Fedoraproject itself (Backgrounder module)
  • Fact Sheet listing specific features, statistics, etc. (Feature module)
  • Past Press Coverage (archive)
  • Photos or other images (high resolution) of members, logos, products, etc.
  • A press release detailing the current news the media kit is sent in reference to
  • Media contact information (usually of a public relations department or spokesperson)
  • A USB-Stick, CD, DVD, Software title, video, etc. as appropriate for the sender of the release

Deliverables

all of the modules mentioned above could be put together to a folder that can be send to the press agencys, PR Office, etc. and if usable also a CD/DVD or USB-Stick with the modules in an electronic form.

electronic content

Allways deliver presstexts and deliverables for USB-stick, CD/DVD, E-Mail, etc. in several formats (be aware: not all PR people will using OpenSource Software!) and choose wich ones will be the best for your client. The best ways to have those prepared for will be

  • plain text (*.txt)
  • PDF
  • pictures, photos and Logos as JPG (72 to 300dpi) and as tif (300dpi)
  • additional the source in Openoffice, Inkscape, etc. for our own archive

--wonderer 15:53, 19 March 2010 (UTC)