User:Ianweller/Brand guidelines (draft)

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{{draft|
 
{{draft|
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Refer to [[Logo/UsageGuidelines]] for current guidelines.
 +
}}
  
<big>'''DO NOT USE ANY OF THE LOGOS ON THIS PAGE.''' Refer to [[Logo/UsageGuidelines]] for current guidelines.</big>}}
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These are the official brand and logo usage guidelines. Usage of Fedora and related logos must follow the guidelines as specified below. All uses must also comply with the official [[Legal:Trademark guidelines|trademark guidelines]].
  
{{tocright}}
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=Obtaining the logos=
The '''Fedora brand guidelines''' are the official brand and logo guidelines of the Fedora Project.
+
  
Use of Fedora-related logos must fall under these guidelines. Deviations from the guidelines for the Fedora Logo and the Fedora Remix logo must be permitted by the [[Board]]. Deviations from the guidelines for the FUDCon logo, the Foundations artwork, and any other guideline must be permitted by the [[Design Team]].
+
{{admon/important | Do not use the images on this page| The images on this page are not licensed for reuse as fedora trademarks. Please obtain copies of Fedora-related logos as instructed below, and follow all applicable guidelines set out on this page and in the official [[Legal:trademark guidelines|trademark guidelines]].}}
  
Fedora's [[Legal:Trademark guidelines|trademark guidelines]] also apply to these logos, so be sure to follow them as well.
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===Registered trademarks===
 +
Registered trademarks include the fedora logo, and the remix logos.
  
There are two tarballs containing different types of Fedora logos:
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In order to obtain properly licensed copies of the registered Fedora logos, you '''must''' send a request to the logo queue at [mailto:logo@fedoraproject.org logo@fedoraproject.org]. Please include a brief description of the way(s) you plan on using the logo. Also please be patient as this queue is run by a human being.
* '''fedora-logos.tar.gz''' contains our registered trademarks and must be obtained by emailing [mailto:logo@fedoraproject.org logo@fedoraproject.org]. (Please be patient about requests as this queue is run by a human.)
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* '''fedora-logos-free.tar.gz''' contains our unregistered trademarks and may be obtained at INSERT LINK HERE.
+
  
In addition, all logos on this page share a set of [[#Common guidelines|common guidelines]] that must be followed.
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===Unregistered trademarks===
  
== Fedora ==
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Unregistered trademarks include the foundations and fudcon logos and may be obtained at '''Link here'''.
  
The Fedora logo symbolizes the Fedora Project and all that it does &mdash; the operating system it creates as well as the community that creates it.
+
= The Fedora logo =
  
All of these logos are inside the <code>fedora/</code> directory of fedora-logos.tar.gz.
+
===About===
 +
The Fedora logo symbolizes the Fedora Project and all that it does &mdash; the operating system it creates as well as the community that creates it.  
  
 +
===Guidelines===
 
Usage of the Fedora logo must follow the [[#Common guidelines|common guidelines]] listed on this page.
 
Usage of the Fedora logo must follow the [[#Common guidelines|common guidelines]] listed on this page.
  
 +
===== One-color logo =====
 +
If you must use only one color, use the word design logo. Do not use the infinity logo. The logotype should be clearly distinguishable from the background color. Honor the Fedora logo palette when possible, using black or white if necessary.
 +
 +
===Permitted logo variants===
 
{{admon/important | Trademark guidelines in effect | Fedora®, the Fedora word design, and the Infinity design logo, either separately or in combination, are trademarks of Red Hat, Inc., and their permitted usage is documented in the [[Legal:trademark guidelines|trademark guidelines]]. '''Although these logos are available here on the wiki, they are ''NOT'' licensed for any use except as specifically set out in the trademark guidelines.''' }}
 
{{admon/important | Trademark guidelines in effect | Fedora®, the Fedora word design, and the Infinity design logo, either separately or in combination, are trademarks of Red Hat, Inc., and their permitted usage is documented in the [[Legal:trademark guidelines|trademark guidelines]]. '''Although these logos are available here on the wiki, they are ''NOT'' licensed for any use except as specifically set out in the trademark guidelines.''' }}
  
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| [[Image:Fedora_vertical_grayscale.png|150px]]<br>fedora_vertical_grayscale.svg
 
| [[Image:Fedora_vertical_grayscale.png|150px]]<br>fedora_vertical_grayscale.svg
 
|}
 
|}
 
=== One-color logo ===
 
 
If you must use only one color, use only the word design &mdash; do ''not'' use the Infinity logo. This is <code>fedora_logotype_grayscale.png</code> in fedora-logos.tar.gz.
 
  
 
=== Standard uses of the Fedora Logo with other elements ===
 
=== Standard uses of the Fedora Logo with other elements ===
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The font for the additional text in each of these must be Comfortaa. See "[[#Fonts|Fonts]]" for more details.
 
The font for the additional text in each of these must be Comfortaa. See "[[#Fonts|Fonts]]" for more details.
  
== Fedora Remix ==
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= Fedora Remix =
  
 +
===About===
 
The [[Remix|Fedora Remix]] logo is the secondary trademark described in the [[Legal:Trademark guidelines|trademark guidelines]].
 
The [[Remix|Fedora Remix]] logo is the secondary trademark described in the [[Legal:Trademark guidelines|trademark guidelines]].
  
 
All of these logos are inside the <code>remix/</code> directory of fedora-logos.tar.gz.
 
All of these logos are inside the <code>remix/</code> directory of fedora-logos.tar.gz.
  
 +
===Guidelines===
 
Usage of the Fedora Remix logo must follow the [[#Common guidelines|common guidelines]] listed on this page.
 
Usage of the Fedora Remix logo must follow the [[#Common guidelines|common guidelines]] listed on this page.
  
 
{{admon/important | Trademark guidelines in effect | Fedora®, the Fedora word design, and the Infinity design logo, either separately or in combination, are trademarks of Red Hat, Inc., and their permitted usage is documented in the [[Legal:trademark guidelines|trademark guidelines]]. '''Although these logos are available here on the wiki, they are ''NOT'' licensed for any use except as specifically set out in the trademark guidelines.''' }}
 
{{admon/important | Trademark guidelines in effect | Fedora®, the Fedora word design, and the Infinity design logo, either separately or in combination, are trademarks of Red Hat, Inc., and their permitted usage is documented in the [[Legal:trademark guidelines|trademark guidelines]]. '''Although these logos are available here on the wiki, they are ''NOT'' licensed for any use except as specifically set out in the trademark guidelines.''' }}
  
 +
===Permitted Logo Variants===
 
{|
 
{|
 
|
 
|
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|}
 
|}
  
== Foundations ==
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= Foundations =
 +
 
 +
===About===
 +
 
 +
===Guidelines===
 +
 
 +
===Permitted logo variants===
  
 
{|
 
{|
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|}
 
|}
  
=== Clear space ===
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= FUDCon =
 +
 
 +
===About===
 +
 
 +
===Guidelines===
  
== FUDCon ==
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===Permitted logo variants===
 
{{admon/note
 
{{admon/note
 
|Different situation
 
|Different situation
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=== One color ===
 
=== One color ===
  
== Common guidelines ==
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= Common guidelines =
  
 
=== Clear space ===
 
=== Clear space ===
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{{admon/note | Fonts may be in flux | Follow along on the {{list|design-team}} list. This is mainly a note for Ian so that he can remember to reach a consensus before pushing. }}
 
{{admon/note | Fonts may be in flux | Follow along on the {{list|design-team}} list. This is mainly a note for Ian so that he can remember to reach a consensus before pushing. }}
  
Where possible, use '''MgOpen Modata'''. It's available in the Fedora repositories as <code>mgopen-modata-fonts</code>.
+
We recommend the following complementary fonts to use along with the logos. Both recommended fonts are openly licensed and freely distributable. Do ''not'' use Bryant2, the typeface used in the logotype. It is non-free and cannot be distributed with Fedora.
 +
 
 +
=== Comfortaa ===
 +
 
 +
We recommend using Comfortaa as a title font. Comfortaa may be installed from the Fedora repositories.
 +
 
 +
*Add image*
 +
 
 +
=== Cantarell ===
  
Otherwise, use '''Droid Sans'''. It's available in the Fedora repositories as <code>google-droid-sans-fonts</code>.
+
We recommend using Cantarell as a text font. Cantarell may be installed from the Fedora repositories.
  
Do ''not'' use Bryant2, the typeface used in the logotype. It is non-free and cannot be distributed with Fedora.
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*Add image*
  
 
== Colors ==
 
== Colors ==
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|}
 
|}
  
== Using the SVG files ==
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= Using the SVG files =
  
== Notes ==
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= Notes =
 
<references/>
 
<references/>
  
 
[[Category:Brand]]
 
[[Category:Brand]]

Revision as of 01:11, 7 November 2010

Warning (medium size).png
This page is a draft only
It is still under construction and content may change. Do not rely on the information on this page. Refer to Logo/UsageGuidelines for current guidelines.

These are the official brand and logo usage guidelines. Usage of Fedora and related logos must follow the guidelines as specified below. All uses must also comply with the official trademark guidelines.

Contents

Obtaining the logos

Important.png
Do not use the images on this page
The images on this page are not licensed for reuse as fedora trademarks. Please obtain copies of Fedora-related logos as instructed below, and follow all applicable guidelines set out on this page and in the official trademark guidelines.

Registered trademarks

Registered trademarks include the fedora logo, and the remix logos.

In order to obtain properly licensed copies of the registered Fedora logos, you must send a request to the logo queue at logo@fedoraproject.org. Please include a brief description of the way(s) you plan on using the logo. Also please be patient as this queue is run by a human being.

Unregistered trademarks

Unregistered trademarks include the foundations and fudcon logos and may be obtained at Link here.

About

The Fedora logo symbolizes the Fedora Project and all that it does — the operating system it creates as well as the community that creates it.

Guidelines

Usage of the Fedora logo must follow the common guidelines listed on this page.

If you must use only one color, use the word design logo. Do not use the infinity logo. The logotype should be clearly distinguishable from the background color. Honor the Fedora logo palette when possible, using black or white if necessary.

Permitted logo variants

Important.png
Trademark guidelines in effect
Fedora®, the Fedora word design, and the Infinity design logo, either separately or in combination, are trademarks of Red Hat, Inc., and their permitted usage is documented in the trademark guidelines. Although these logos are available here on the wiki, they are NOT licensed for any use except as specifically set out in the trademark guidelines.
Logo Dark background[1] Grayscale
The Fedora Logo Fedora logo.png
fedora_logo.svg
Fedora logo darkbackground.png
fedora_logo_darkbackground.svg
Fedora logo grayscale.png
fedora_logo_grayscale.svg
The Fedora word design Fedora logotype.png
fedora_logotype.svg
Fedora logotype darkbackground.png
fedora_logotype_darkbackground.svg
Fedora logotype grayscale.png
fedora_logotype_grayscale.svg
The Infinity design logo Fedora infinity.png
fedora_infinity.svg
Fedora infinity darkbackground.png
fedora_infinity_darkbackground.svg
Fedora infinity grayscale.png
fedora_infinity_grayscale.svg
Vertical logo variation Fedora vertical.png
fedora_vertical.svg
Fedora vertical darkbackground.png
fedora_vertical_darkbackground.svg
Fedora vertical grayscale.png
fedora_vertical_grayscale.svg

Standard uses of the Fedora Logo with other elements

These templates help bring unity across the expanse of the project between different applications on our infrastructure and between different groups within the project.

Logo Dark background[1]
Fedora Application Fedora application.png
fedora_application.svg
Fedora application darkbackground.png
fedora_application_darkbackground.svg
Fedora Groups Fedora group.png
fedora_group.svg
Fedora group darkbackground.png
fedora_group_darkbackground.svg

The font for the additional text in each of these must be Comfortaa. See "Fonts" for more details.

Fedora Remix

About

The Fedora Remix logo is the secondary trademark described in the trademark guidelines.

All of these logos are inside the remix/ directory of fedora-logos.tar.gz.

Guidelines

Usage of the Fedora Remix logo must follow the common guidelines listed on this page.

Important.png
Trademark guidelines in effect
Fedora®, the Fedora word design, and the Infinity design logo, either separately or in combination, are trademarks of Red Hat, Inc., and their permitted usage is documented in the trademark guidelines. Although these logos are available here on the wiki, they are NOT licensed for any use except as specifically set out in the trademark guidelines.

Permitted Logo Variants

Logo Dark background[1][2] Black background[3]
Blue Fedora remix blue.png
fedora_remix_blue.svg
Fedora remix blue darkbackground.png
fedora_remix_blue_darkbackground.svg
Fedora remix blue blackbackground.png
fedora_remix_blue_blackbackground.svg
Green Fedora remix green.png
fedora_remix_green.svg
Fedora remix green darkbackground.png
fedora_remix_green_darkbackground.svg
Fedora remix green blackbackground.png
fedora_remix_green_blackbackground.svg
Orange Fedora remix orange.png
fedora_remix_orange.svg
Fedora remix orange darkbackground.png
fedora_remix_orange_darkbackground.svg
Fedora remix orange blackbackground.png
fedora_remix_orange_blackbackground.svg
Pink Fedora remix pink.png
fedora_remix_pink.svg
Fedora remix pink darkbackground.png
fedora_remix_pink_darkbackground.svg
Fedora remix pink blackbackground.png
fedora_remix_pink_blackbackground.svg
Purple Fedora remix purple.png
fedora_remix_purple.svg
Fedora remix purple darkbackground.png
fedora_remix_purple_darkbackground.svg
Fedora remix purple blackbackground.png
fedora_remix_purple_blackbackground.svg
One color Fedora remix onecolor.png
fedora_remix_onecolor.svg
Fedora remix onecolor darkbackground.png
fedora_remix_onecolor_darkbackground.svg
Use the dark background logo

Foundations

About

Guidelines

Permitted logo variants

Logo With smaller bubbles
Freedom Foundations 1 freedom.png
foundations_1_freedom.svg
Foundations expand 1 freedom.png
foundations_expand_1_freedom.svg
Friends Foundations 2 friends.png
foundations_2_friends.svg
Foundations expand 2 friends.png
foundations_expand_2_friends.svg
Features Foundations 3 features.png
foundations_3_features.svg
Foundations expand 3 features.png
foundations_expand_3_features.svg
First Foundations 4 first.png
foundations_4_first.svg
Foundations expand 4 first.png
foundations_expand_4_first.svg
All four foundations Foundations all.png
foundations_all.svg
Foundations empty bubbles.png
foundations_empty_bubbles.svg

FUDCon

About

Guidelines

Permitted logo variants

Note.png
Different situation
Make sure this section notes that the FUDCon logo is freely licensed and we simply ask people to use them wisely.
Logo Dark background[1] Grayscale
Full Fudcon full.png
fudcon_full.svg
Fudcon full darkbackground.png
fudcon_full_darkbackground.svg
Fudcon full grayscale.png
fudcon_full_grayscale.svg
Logotype Fudcon logotype.png
fudcon_logotype.svg
Fudcon logotype darkbackground.png
fudcon_logotype_darkbackground.svg
Fudcon logotype grayscale.png
fudcon_logotype_grayscale.svg
One color Fudcon onecolor.png
fudcon_onecolor.svg
Fudcon onecolor darkbackground.png
fudcon_onecolor_darkbackground.svg
Fudcon onecolor grayscale.png
fudcon_onecolor_grayscale.svg
Symbol Fudcon symbol.png
fudcon_symbol.svg
Fudcon symbol darkbackground.png
fudcon_symbol_darkbackground.svg
Fudcon symbol grayscale.png
fudcon_symbol_grayscale.svg

One color

Common guidelines

Clear space

FIXME

Don't adjust the logos

FIXME

Don't attempt to replicate the logos

FIXME

Fonts

Note.png
Fonts may be in flux
Follow along on the design-team list. This is mainly a note for Ian so that he can remember to reach a consensus before pushing.

We recommend the following complementary fonts to use along with the logos. Both recommended fonts are openly licensed and freely distributable. Do not use Bryant2, the typeface used in the logotype. It is non-free and cannot be distributed with Fedora.

Comfortaa

We recommend using Comfortaa as a title font. Comfortaa may be installed from the Fedora repositories.

  • Add image*

Cantarell

We recommend using Cantarell as a text font. Cantarell may be installed from the Fedora repositories.

  • Add image*

Colors

We keep a single color palette to blah blah fill this in

Display Colors Print Colors
Name Swatch R G B Hex C M Y K Pantone ®
Fedora Blue 60 110 180 #3c6eb4 100% 46% 0% 0% 2935
Fedora Dark Blue 41 65 114 #294172 100% 57% 0% 38% 541
Secondary colors
Friends Magenta 219 50 121 #db3279 0% 80% 40% 0%
Features Orange 229 151 40 #e59728 0% 50% 100% 0%
First Green 121 219 50 #79db32 50% 0% 100% 0%
Freedom Purple 160 124 188 #a07cbc 57% 46% 0% 0%
Other official colors
Black 0 0 0 #000000 60% 40% 40% 100%
Grey 140 140 140 #8c8c8c

Using the SVG files

Notes

  1. 1.0 1.1 1.2 1.3 The definition of "dark background" is 50% gray or darker.
  2. Note how the "remix" text stays white no matter the background color, unless the background is black.
  3. On a black background, the "remix" text is black.