Marketing FAD 2010

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For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the [[Marketing FAD 2010 planning]] page.
 
For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the [[Marketing FAD 2010 planning]] page.
  
== Attendees ==
 
  
{|
 
! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?
 
|-
 
| 1 || [[User:mchua|Mel Chua]] || Raleigh (from Massachusetts)
 
|-
 
| 2 || [[User:wonderer|Henrik Heigl]] || Raleigh (from Germany)
 
|-
 
| 3 || [[User:rrix|Ryan Rix]] || Raleigh (from Arizona)
 
|-
 
| 4 || [[User:rbergero|robyn bergeron]] || Raleigh (from Arizona)
 
|-
 
| 5 || [[MaxSpevack]] || Raleigh
 
|-
 
| 6 || Kara Schiltz || Raleigh
 
|-
 
| 7 || [[User:pcalarco|Pascal Calarco]] || South Bend, IN
 
|-
 
| 8 || [[User:Pfrields|Paul W. Frields]] || Raleigh (from Virginia)
 
|-
 
| 9 || [[User:poelstra|John Poelstra]] || Portland?
 
|-
 
| 10 || [[User:sundaram| Rahul Sundaram]] || India
 
|-
 
| 11 || [[User:jbwillia| Ben Williams]] || Raleigh (from Virginia)
 
|-
 
| 12 || [[User:rharrison| Russell Harrison]] || Raleigh
 
|-
 
| 13 || [[User:yn1v| Neville A. Cross]] || Raleigh (from Nicaragua)
 
|-
 
| 14 || [[User:laubersm| Susan Lauber]] || Boston (Sat-Sun) returning to NC Mon
 
|-
 
| 15 || John Adams|| Raleigh
 
|-
 
| 16 || Chris Grams || Raleigh (part-time)
 
|-
 
| 17 || Jonathan Opp || Raleigh
 
|-
 
| 18 || [[User:Azneita|Heherson Pagcaliwagan]] || Manila
 
|-
 
| 19 || [[User:aab|Aamir A Bhutto]] || Karachi, Pk
 
|-
 
| 20 || [[User:threethirty|Justin O'Brien]] || Richmond, IN
 
|-
 
| 21 || [[User:hiemanshu|Hiemanshu Sharma]] || India
 
|-
 
| 22 || [[User:ke4qqq|David Nalley]] || Raleigh (from South Carolina)
 
 
|}
 
  
 
== Event Reports ==
 
== Event Reports ==
Line 107: Line 58:
  
 
* <s>mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule</s>
 
* <s>mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule</s>
* rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list
+
* <s>rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list</s> - ideas have been dumped to [https://fedoraproject.org/wiki/Marketing_brain_dump#Ideas_for_Fedora_13_Marketing this page], Robyn to bucketize. Trac: [https://fedorahosted.org/marketing-team/ticket/103 #103]
 
* <s>VileGent: review day 1 IRC logs</s>
 
* <s>VileGent: review day 1 IRC logs</s>
 
* <s>rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation</s>
 
* <s>rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation</s>
* rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.
+
* <s>rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.</s>[http://lists.fedoraproject.org/pipermail/marketing/2010-March/012075.html Mail] sent for meeting setup.
  
 
=== Day 2: Sunday ===
 
=== Day 2: Sunday ===
Line 126: Line 77:
 
* Knowledge transfer from Red Hat Brand folks
 
* Knowledge transfer from Red Hat Brand folks
 
* Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
 
* Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
* Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past.
+
* Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ([[User:rbergero | Robyn]] wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)
  
 
==== Action items ====
 
==== Action items ====
  
 
* mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
 
* mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
* spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal).
+
* spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
* spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this.
+
* spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
* rbergeron: brand book kickoff --> post f13 press push
+
* <s>rbergeron: brand book kickoff --> post f13 press push</s> Ticket [https://fedorahosted.org/marketing-team/ticket/107 #107].
  
 
=== Day 3: Monday ===
 
=== Day 3: Monday ===
  
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-13.15.html Morning/afternoon logs] - worked on the plans for [[Red Hat Summit 2010]], the new community-created modular design of our [[Press kit]] - including starting the [[F13 press kit]] - and a [[Social networking]] strategy.
+
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-13.15.html Morning/afternoon logs] - worked on the plans for [[Red Hat Summit 2010]], the new community-created modular design of our [[Press kit]] - including starting the [[F13 press kit]] - and a [[Social networking]] strategy. The [[Identigator]] project started.
 
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-22.34.html Evening logs]
 
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-22.34.html Evening logs]
 
* [http://blog.melchua.com/2010/03/15/marketing-fad-recaps-red-hat-summit-and-social-media-plans/ Mel Chua: "Marketing FAD recaps: Red Hat Summit and Social Media plans"]
 
* [http://blog.melchua.com/2010/03/15/marketing-fad-recaps-red-hat-summit-and-social-media-plans/ Mel Chua: "Marketing FAD recaps: Red Hat Summit and Social Media plans"]
Line 157: Line 108:
  
 
==== Action items ====
 
==== Action items ====
* <s>Mel: Talk to Kara about another PR classroom session</s>
+
* <s>Mel: Talk to Kara about another PR classroom session</s> ''Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.''
* <s>Get [[Social networks]] content and ideas on to the wiki, with a vision for actions that we can take down the road.</s>
+
* <s>Get [[Social networks]] content and ideas on to the wiki, with a vision for actions that we can take down the road.</s> ''Need to create appropriate tickets in Trac.''
* <s>Robyn & Poelstra sync up on new schedule items for the Marketing team.</s>
+
* <s>Robyn & Poelstra sync up on new schedule items for the Marketing team.</s> ''Mchua - can you forward email or document which schedule items you discussed with poelcat?''
* Get the press kit modules centrally wikified with links and a master vision.
+
* <s>Get the press kit modules centrally wikified with links and a master vision.</s> Created tickets [https://fedorahosted.org/marketing-team/ticket/104 #104] and [https://fedorahosted.org/marketing-team/ticket/105 #105], assigned to [[User:wonderer | Henrik]].
* Keep up with scheduled marketing deliverables that feed into the press kit.
+
* <s>Keep up with scheduled marketing deliverables that feed into the press kit.</s> -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.
  
 
=== Day 4: Tuesday ===
 
=== Day 4: Tuesday ===
Line 175: Line 126:
  
 
==== Action items ====
 
==== Action items ====
* Max: put raw video into a centralized location
+
* <s>Max: put raw video into a centralized location</s> Done; can Max or Ryan document the link for us HERE? (as in on this page)
* Page with some video editing introductory remarks and mission statement/messaging goals
+
* Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac [https://fedorahosted.org/marketing-team/ticket/106 #106].
 +
 
 +
== Attendees ==
 +
 
 +
{|
 +
! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?
 +
|-
 +
| 1 || [[User:mchua|Mel Chua]] || Raleigh (from Massachusetts)
 +
|-
 +
| 2 || [[User:wonderer|Henrik Heigl]] || Raleigh (from Germany)
 +
|-
 +
| 3 || [[User:rrix|Ryan Rix]] || Raleigh (from Arizona)
 +
|-
 +
| 4 || [[User:rbergero|robyn bergeron]] || Raleigh (from Arizona)
 +
|-
 +
| 5 || [[MaxSpevack]] || Raleigh
 +
|-
 +
| 6 || Kara Schiltz || Raleigh
 +
|-
 +
| 7 || [[User:pcalarco|Pascal Calarco]] || South Bend, IN
 +
|-
 +
| 8 || [[User:Pfrields|Paul W. Frields]] || Raleigh (from Virginia)
 +
|-
 +
| 9 || [[User:poelstra|John Poelstra]] || Portland?
 +
|-
 +
| 10 || [[User:sundaram| Rahul Sundaram]] || India
 +
|-
 +
| 11 || [[User:jbwillia| Ben Williams]] || Raleigh (from Virginia)
 +
|-
 +
| 12 || [[User:rharrison| Russell Harrison]] || Raleigh
 +
|-
 +
| 13 || [[User:yn1v| Neville A. Cross]] || Raleigh (from Nicaragua)
 +
|-
 +
| 14 || [[User:laubersm| Susan Lauber]] || Boston (Sat-Sun) returning to NC Mon
 +
|-
 +
| 15 || John Adams|| Raleigh
 +
|-
 +
| 16 || Chris Grams || Raleigh (part-time)
 +
|-
 +
| 17 || Jonathan Opp || Raleigh
 +
|-
 +
| 18 || [[User:Azneita|Heherson Pagcaliwagan]] || Manila
 +
|-
 +
| 19 || [[User:aab|Aamir A Bhutto]] || Karachi, Pk
 +
|-
 +
| 20 || [[User:threethirty|Justin O'Brien]] || Richmond, IN
 +
|-
 +
| 21 || [[User:hiemanshu|Hiemanshu Sharma]] || India
 +
|-
 +
| 22 || [[User:ke4qqq|David Nalley]] || Raleigh (from South Carolina)
 +
 
 +
|}
 +
 
 +
== notes for next FAD ==
 +
* overall: perfect place, perfect agenda, perfect Orga! --[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)
 +
* for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
 +
* record Conference Call (maybe topic selective)
 +
--[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)
 +
* Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. [[User:Mchua|Mel Chua]] 12:57, 22 March 2010 (UTC)
  
 
[[Category:Events]] [[Category:FAD]] [[Category:Marketing]] [[Category:Events 2010]]
 
[[Category:Events]] [[Category:FAD]] [[Category:Marketing]] [[Category:Events 2010]]

Latest revision as of 20:00, 23 March 2010


FedoraMarketing.png


Note.png
Marketing FAD 2010 is over.
For transcripts and notes from sessions, as well as blog posts from attendees, see #Event reports. Work on these topics continues in the Marketing team - come join us if you're interested!

For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the Marketing FAD 2010 planning page.


Contents

[edit] Event Reports

[edit] Photos

[edit] Day 0: Friday

[edit] Completed

  • Dinner

[edit] Day 1: Saturday

[edit] Completed

[edit] Action items

  • mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule
  • rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list - ideas have been dumped to this page, Robyn to bucketize. Trac: #103
  • VileGent: review day 1 IRC logs
  • rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation
  • rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.Mail sent for meeting setup.

[edit] Day 2: Sunday

[edit] Completed

  • Knowledge transfer from Red Hat Brand folks
  • Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
  • Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ( Robyn wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)

[edit] Action items

  • mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
  • spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
  • spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
  • rbergeron: brand book kickoff --> post f13 press push Ticket #107.

[edit] Day 3: Monday

[edit] Completed

  • Red Hat Summit 2010 briefing and plan of attack -- stickster to continue with this work
  • Discussion of Fedora and possible social media actions.
  • Everyone listened to Max deliver Red Hat New Hire Orientation
  • Presentation by Henrik Heigl on press relations
  • First cuts of press kit modules
    • Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
  • Mockups for F13 release countdown icons, and rharrisson and duffy sync-up

[edit] Action items

  • Mel: Talk to Kara about another PR classroom session Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.
  • Get Social networks content and ideas on to the wiki, with a vision for actions that we can take down the road. Need to create appropriate tickets in Trac.
  • Robyn & Poelstra sync up on new schedule items for the Marketing team. Mchua - can you forward email or document which schedule items you discussed with poelcat?
  • Get the press kit modules centrally wikified with links and a master vision. Created tickets #104 and #105, assigned to Henrik.
  • Keep up with scheduled marketing deliverables that feed into the press kit. -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.

[edit] Day 4: Tuesday

[edit] Completed

  • Video interviews with neville, henrik, robyn, russell, ben, & ryan
  • Round table discussion with neville, henrik, robyn, russel, & ryan
  • F13 preview video w/ stickster & notting

[edit] Action items

  • Max: put raw video into a centralized location Done; can Max or Ryan document the link for us HERE? (as in on this page)
  • Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac #106.

[edit] Attendees

# FAS Name &
Full Name
Where will you be
during the FAD?
1 Mel Chua Raleigh (from Massachusetts)
2 Henrik Heigl Raleigh (from Germany)
3 Ryan Rix Raleigh (from Arizona)
4 robyn bergeron Raleigh (from Arizona)
5 MaxSpevack Raleigh
6 Kara Schiltz Raleigh
7 Pascal Calarco South Bend, IN
8 Paul W. Frields Raleigh (from Virginia)
9 John Poelstra Portland?
10 Rahul Sundaram India
11 Ben Williams Raleigh (from Virginia)
12 Russell Harrison Raleigh
13 Neville A. Cross Raleigh (from Nicaragua)
14 Susan Lauber Boston (Sat-Sun) returning to NC Mon
15 John Adams Raleigh
16 Chris Grams Raleigh (part-time)
17 Jonathan Opp Raleigh
18 Heherson Pagcaliwagan Manila
19 Aamir A Bhutto Karachi, Pk
20 Justin O'Brien Richmond, IN
21 Hiemanshu Sharma India
22 David Nalley Raleigh (from South Carolina)

[edit] notes for next FAD

  • overall: perfect place, perfect agenda, perfect Orga! --wonderer 10:45, 22 March 2010 (UTC)
  • for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
  • record Conference Call (maybe topic selective)

--wonderer 10:45, 22 March 2010 (UTC)

  • Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. Mel Chua 12:57, 22 March 2010 (UTC)