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! Colour !! Positive Associations !! Negative Associations | ! Colour !! Positive Associations !! Negative Associations | ||
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| Red || passion, dynamism, revolutionary, sex, manhood || war, blood, fire, death, the devil | | '''Red''' || passion, dynamism, revolutionary, sex, manhood || war, blood, fire, death, the devil | ||
|- | |- | ||
| Orange || energy, activity, generosity, ambition || It has no negative associations (some claim it to look cheap though) | | '''Orange''' || energy, activity, generosity, ambition || It has no negative associations (some claim it to look cheap though) | ||
|- | |- | ||
| Green || nature, vegetable, spring, life, hope, fertility, security, satisfaction, rest || Green turquoise is considered icy, aggressive and violent. | | '''Green''' || nature, vegetable, spring, life, hope, fertility, security, satisfaction, rest || Green turquoise is considered icy, aggressive and violent. | ||
|- | |- | ||
| Yellow || sun, summer, heavenly light, intelligence, science, action, royalty, expansion || opaque yellow is often associated with cowardness, treason, doubt | | '''Yellow''' || sun, summer, heavenly light, intelligence, science, action, royalty, expansion || opaque yellow is often associated with cowardness, treason, doubt | ||
|- | |- | ||
| Violet || nobility, royalty, dignitaries of church, power, mysticism || subconscious, mystery, oppression, superstition, decadency | | '''Violet''' || nobility, royalty, dignitaries of church, power, mysticism || subconscious, mystery, oppression, superstition, decadency | ||
|- | |- | ||
| Blue || spirituality, faith, supernatural, femininity, justice, rationality, reason, tranquillity, hygiene || introversion, secret, despair | | '''Blue''' || spirituality, faith, supernatural, femininity, justice, rationality, reason, tranquillity, hygiene || introversion, secret, despair | ||
|- | |- | ||
| Black || luxury, distinction, rigour, artistic dimension || death, despair, unknown | | '''Black''' || luxury, distinction, rigour, artistic dimension || death, despair, unknown | ||
|- | |- | ||
| White || innocence, purity, virginity, perfection, truth, wisdom || emptiness, silence, unachievable | | '''White''' || innocence, purity, virginity, perfection, truth, wisdom || emptiness, silence, unachievable | ||
|} | |} | ||
Revision as of 01:10, 7 April 2010
Colour Associations
Bellow is a list of commonly used colours alongside with their positive and negative associations. Please be mindful of word "associations". This is common for anyone working in Marketing and Advertisement and in most cases crossed with many other elements used to trigger a special emotion on the audience. If you believe this might be useful, feel free to consider it for your work. Associations are provided as "positive" and "negative" based on scientific content provided by Psychology.
Colour Association Table
Colour association table from the Marketing/Advertising scope:
Colour | Positive Associations | Negative Associations |
---|---|---|
Red | passion, dynamism, revolutionary, sex, manhood | war, blood, fire, death, the devil |
Orange | energy, activity, generosity, ambition | It has no negative associations (some claim it to look cheap though) |
Green | nature, vegetable, spring, life, hope, fertility, security, satisfaction, rest | Green turquoise is considered icy, aggressive and violent. |
Yellow | sun, summer, heavenly light, intelligence, science, action, royalty, expansion | opaque yellow is often associated with cowardness, treason, doubt |
Violet | nobility, royalty, dignitaries of church, power, mysticism | subconscious, mystery, oppression, superstition, decadency |
Blue | spirituality, faith, supernatural, femininity, justice, rationality, reason, tranquillity, hygiene | introversion, secret, despair |
Black | luxury, distinction, rigour, artistic dimension | death, despair, unknown |
White | innocence, purity, virginity, perfection, truth, wisdom | emptiness, silence, unachievable |
Metals
Colour | Positive Associations | Negative Associations |
---|---|---|
Silver | modern, technologies, inovation | haven't found negative associations |
Golden | gold, wealth, majestous | haven't found negative associations |