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Scope of Marketing Activities
- Goods
- Services
- Experiences
- Events
- People
- Places
- Patrimonial Titles
- Organizations
- Informations
- Ideas
Markets
- Consumer Markets
- Corporate Markets
- Global Markets
- Government and Non-Profitable Organizations
The Concept of Trade
- Necessary conditions for trading:
- At least 2 interventionists
- Desire to interact with the other part
- 'Something' with value
- Capacity to communicate the offer
- Liberty to accept of reject
The Concepts of Marketing
Marketing is the management process which identifies, anticipates and satisfies the desires of costumers in a profitable way
The Chartered Institute of Marketing
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Marketing is the group of methods and means that organizations have to promote amongst their audiences the behaviours favourable to the realization of their own objectives
Dionisio Rodrigues, 1996
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The product in the right place in the right time and with the correct price
Adcock et al
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Marketing is the human activity oriented to the satisfaction of peoples needs and desires through a trade process
Philip Kotler
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Marketing is a social and management process from which individuals and groups get what they desire and need, through the creation, offer and trade of products and value with others
Philip Kotler, 1991
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Marketing Philosophy
Generate value for the consumers
Marketing is far too important to be solely left to the Marketing Department
David Packard
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Marketing Implications
- Who are our potencial costumers/users?
- How can we satizfy