LinuxWorld SF 2008

Why

Fedora's purposes for attending this show, in order of importance:

• Meet people from other prominent projects and look for collaborative opportunities
• Represent the Fedora Project to newcomers at the booth

Where

• Location:
• Flight:
• Hotel:
• Mass trans:

When

• Expo floor is August 05, 06, and 07 2008
  • Tue 05 Aug 10 am to 5 pm
  • Wed 06 Aug 10 am to 5 pm
  • Thu 07 Aug 10 am to 4 pm
• Setup/booth duty schedule below

What

• Fedora Booth in .Org Pavilion on Floor
• Fedora BoF (schedule unknown yet) ???

Swag

Karsten is receiving this in Santa Cruz and bringing up on Tuesday morning.

• (20) Fedora tshirts (L)
• (20) Fedora tshirts (XL)
• (10) Fedora tshirts (M)
• (300?) Fedora 9 Live CDs
• (300?) Fedora 9 DVDs
• (15) shirts (cruft line item?)
• (40) stickers
• (15) 2G USB keys (OSCON + Karsten's kit)
• (15) pens (OSCON + Karsten's kit)

ISVs, providers, and projects we want to chat with about getting in to Fedora

• ZaReason
• Untangle

Who

(T) indicates a Traveller to the event; (L) indicates a Local.

• CharlieWhitehead (T)
• JackAboutboul (T)
• Karsten Wade (L)
• Larry Cafiero (L)

How

Booth Schedule and Setup

We need volunteers to man the following schedule. If everyone takes a 2-hour session once a day, we should have more than enough booth coverage.

• Setup, Tuesday 8am: Karsten; Larry
• Tue. 10am-noon: Larry; (name2)
• Tue. noon-2pm: Karsten; (name2)
• Tue. 2pm-5pm: (name1); (name2)
• Wed. 10am-noon: Larry; (name2)
• Wed. noon-2pm: Karsten; (name2)
• Wed. 2pm-5pm: (name1); (name2)
• Thu. 10am-noon: Karsten; (name2)
• Thu. noon-2pm: (name1); (name2)
• Thu. 2pm-5pm: (name1); Karsten
• Teardown, Thursday 5pm: EVERYBODY :)

Booth Duties

• Hand out what swag we have on hand.
  • Live CDs and DVDs until we get to the last ~50, then consider timing and if we need to save for various reasons to ensure we have some until show end
  • T-shirts can only go to people who contribute to Fedora, due to limited supply.
    • Tell your contributor story on video?
    • Otherwise give an endorsement?
    • Tell us why we should use Fedora, maybe earn a 1/2 hour at the booth
    • Etc.
• Hand out collateral: WHY SHOULD YOU JOIN FEDORA (need to create)
  • Still do this?
• Install on USB keys for those who are interested
  • who is providing machine to do installs?
  • Have a limited supply of live USBs pre-built, either to swap or give away for select situations
    • Journalists, active contributors, etc.
• Walk new contributors through signup process.
  • Is internet access available on the floor? Last year you had to pay for it

TODOs

• Keep track of budget below (Jack)
• Write and design collateral (Jack)
• Come up with the detailed list of everything we need to have for setup (Jack)
  • Marketing slicks
  • Posters
  • Booth banner
  • USB station
• Get details on BoF (Jack)
• Figure out final schwag requirements (Jack)
• Figure out advertising strategy (Jack)