From Fedora Project Wiki

WIP Marketing Plan Fedoraproject


Step1: Survey (looking from inside to inside)

  • in what we are good (e.g. Opensource OS, Communitybuilding)
  • in what we are bad
  • Quantification (-> Ambassadors / Contributors fluctuations (coming and going) )

Step 2: Inventory check (looking from outside to inside)

  • how satisfied are the users, the community, friends, world...
  • what do they say about strong leadership, bleeding edge OS
  • strength and weakness [ PRO | CON ]

Step 3: (surround) audit

  • where are we standing compared to other FOSS Projects
  • what influences the project
  • complete Audit = Inventory check plus (surround) audit

Step 4: analyze

  • what if...?
  • competitor monitoring

Step 5: the goals

  • longtime planing >= 5 years
  • alternatives (if, then...)
  • quantitative measurably (statistics; e.g. how many press releases we get out in the field

with one PM / country

  • mission & vision -> freedom, friends, features, first

Step 6: Options

Step 7: the marketing plan

Original document could be found at