Colors and Typography
The official colors are <color #1> and <color #2>, as shown on this page. The colors should be prominent in all printed pieces and on the website. A limited palette of secondary colors, also shown on this page, is used where appropriate to complement and enhance the main colors.
- Primary Colors: <color #1>, <color #2>, <color #3>, ...
- Complimentary Colors: <color #1>, <color #2>, <color #3>, ...
- Primary Web font: <web-font #1>
- Primary Print font: <print-font #1>
When these fonts are not available, <web-font> is the preferred alternative.
Overall Web Standards
- New contributors
Basic Usability Standards
- The site will be optimized for 1024 x 768 screen resolution with maximum width set to 1000 px and most content height set to 600 px to minimize vertical scrolling.
- The site will have a link to the home page in the top navigation of every page.
- All links will have a consistent style that includes underlining and a difference in color from the surrounding body text. All links will have a consistent mouse over effect.
- Generally, links should be constructed from the most important words in a sentence, not the entire sentence.
- All images should contain an alt description for accessibility.
- All photographic images for the website should be 72 dpi and cropped to fit the space where they will be placed.
- No page should deliberately block the user from “backing” to a previous page.
- Wherever possible the site will employ simple, friendly URLs for marketing purposes to link directly to common pages.
- Links to additional content should be written and formatted in line with content. Generally, the actual URL of a link should not appear on a page.
- Pop-Up windows will be used rarely if at all.
- The site will be optimized for the latest version of Firefox. The site should render for other commonly used browsers.
- Site should be accessible.
- Whenever possible, content should be written to make use of bulleted paragraphs and subheadings.
- Pages must follow a hierarchy of headers. This means that a page can only have one H1 tag and that H2 tags must be the next level of subhead, H3 the next level, and so on.