Marketing/F13 Brainstorm

Ideas for Fedora 13 Marketing

Feel free to comment on, and expand upon, any of the ideas presented below.

Many of these brainstorms are courtesy of 1Dec2009 Marketing meeting.

Fedora Print Magazine

Discussed briefly was an idea for a print magazine per Fedora_print_magazine.

User Stories

User_stories

Fedora-tour

Fedora-tour is a project from Ryan Rix and User:ankursinha to create an application which, optionally, will be launched after firstboot and present a user with a comprehensive guide to their newly installed system, and the community as a whole.

Virtual press conference

from this mailing list thread - Have we ever considered doing a... ahem... let me put on my deep voice hat... "Live Interactive Webcast!" for press / analysts? Something along the lines of (a) here's a tour of Fedora and what it's all about, (b) here are some of the key stakeholders who are going to talk about features, talking points, etc., (c) does anyone have any questions?

Non-tech press coverage

Corey Mulls<reference>http://fpaste.org/Z813/</reference>, looking at the project from a new user perspective, sees that we are doing a good job marketing to users who are already Fedora users, or generally more technical people, but users who may be new to GNU/Linux or not even know about it aren't getting the necessary press coverage.

• One key thing we should be promoting is the kind of things the Windows or MacOS X have been touting as new features, and how many of them have been around for a long long time in many Fedora releases. <coreymull> But the whole idea of piggybacking on a competitor's announcement is part of that
  • To expand on this idea, it was presented in IRC that we have no page like [1] in our arsenal. Such a page is a really helpful thing for all teams involved in recruiting new users, and we should have more pages like these.
• We should be spending more efforts, even as unofficial marketing, to make it easy to contribute, to break the stigma that you have to be a 133t h4x0r to contribute.

Fedora Insight

With any luck, Fedora_Insight will be released soon after/at FUDcon.

Red Hat Summit

There will be a Red Hat summit this July that we want to get some coverage at.

Marketing Kits

20:27:48 <mchua> So going along with the idea of "Marketing can make materials for Ambassadors to deploy at events," maybe some kits and HOWTOs for people who want to run those sorts of things?

Marketing FAD

Mel wants to have a Marketing FAD sometime around march.

Stuff we need

* talking points
* release slogan
* feature profiles
* one page release notes / tour
* Screenshot library
* Slides/presentation library

Podcast

Max Spevack, MooDoo (Paul Mellors) and PhrkOnLsh Ryan Rix are (seperately at first, hopefully they will unite) interested in creating a podcast that is designed to give The Fedora Project as a whole more of a community face, with contributor interviews and other such items.

Other Ideas

• trying to work with a class of Marketing students (to see how we can on-board a large group of contributors with that domain knowledge, all at once)
• translations and i18n workflow for Marketing stuff
• HOWTOs on how to make all Marketing deliverables

Potential goals

Throwing some ideas for measurable-ish goals out there:

• Convert 100 users of non-Fedora distros to Fedora as their primary

desktop OS.

• Have 1 Fedora-specific article a month until F13's release dugg up to

the front page of digg.com.

• Get 20,000 views of Fedora video content in a month. (I've gotten over

1,000 on my Fedora 5 fun things videos alone in two days)

• Encourage 100 college students to sign up as Fedora contributors and

each contribute at least one thing.

• Talk up Fedora at at least 20 different LUG meetings worldwide.

('Fedora worldwide tour' hehe). Give away at least 200 copies of Fedora across these meetings.

Spin chooser

>     On Wed, 2009-12-02 at 08:54 -0430, María Leandro wrote:
>      > Hello all! :D
> 
>      > I found this awesome test to choose your "Linux Distribution" and we
>      > could do something like this but to users choose which Fedora .iso
>      > download.
> 
>     This would be a really cool kind of thing to put on
>     spins.fedoraproject.org <http://spins.fedoraproject.org> to point
>     people to a spin that fits them...