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This is a Marketing retrospective generated using the Marketing retrospective SOP (sort of.)


This is the first Marketing retrospective in a fairly long time - the last complete one dates back to the F12 marketing retrospective.

Since the last retrospective, a lot of changes have happened in Marketing, particularly with the emergence of the Magazine as a primary source of readership for both contributors and users alike. The Magazine brings Fedora more exposure not only as a distribution but also as a trusted place for gaining information - this increases the trust between both Fedora and our users. --Jflory7 (talk) 03:05, 17 December 2015 (UTC)

Good Stuff

What did we do right?

Fedora Magazine

  • Fedora Magazine broke new records for views, especially near the release of a new version of Fedora. A major milestone we hit in November was 250,000 views in a single month, as noted on the mailing list. --Jflory7 (talk) 03:05, 17 December 2015 (UTC)
  • Total published posts by month, compared by year (2014, 2015): --Jflory7 (talk) 03:05, 17 December 2015 (UTC)
    • September: 29, 12
    • October: 22, 17
    • November: 20, 24
    • December: 12, in progress
  • From an inside view, it seems like the Magazine is growing in popularity and readership. --Jflory7 (talk) 03:05, 17 December 2015 (UTC)

Marketing tasks

  • good cooperation for the talking points amongst WGs. gabri
  • good check to be ready for the readiness meetings. gabri
  • good cooperation for the releases announcements. gabri
  • at least one person checking tasks. gabri
  • good peek on tickets. gabri

What can we do better?

  • Marketing seems to have become synonymous with "Magazine". While the Magazine is great and definitely a central part of what Marketing does, it seems to have become the only thing that we do based on mailing list and IRC discussions. With the exception of a brief period right before the F23 release where release notes were focused on amongst a few other things in the Trac, it seems like other marketing activities have stalled off in recent times (it's also worth noting that my participation began in September, so I'm not that aware of things before that time). Since the Magazine has grown more since its conception, would it make sense to revive its own mailing list again? Will that separate the Magazine too much from Marketing? Or can it carry its own weight? I think this is a discussion we need to have. --Jflory7 (talk) 03:05, 17 December 2015 (UTC)
  • Can we come up with ways to make more low-hanging fruit for new contributors who want to contribute to Marketing but not necessarily the Magazine? This may also help resolve the above topic. --Jflory7 (talk) 03:05, 17 December 2015 (UTC)
  • it needs people working on marketing stuff. gabri
  • it needs more glue amongst groups. gabri
  • it needs to restore meetings. gabri


Where did we have gaps?

We all know that nowadays people are more focused on the Magazine activity, but we still need "fresh blood" on the remaining part of the marketing. apparently a lot of people think that marketing is a good way to get introduced in the Project (or maybe is a good way to be involved in) but, almost in a year, I've seen the same historical people working on tasks and other marketing things. Of course, when the FPL asked for a renovation when Ruth left the leadership, seemed a good idea set up a who/what structure. That was done but it's in a abandoned state. gabri

How do we bridge them?

First of all we should ask if Magazine contributors want to work also in the Marketing tasks. Then we should understand which people in the mktg group is still interested to work again (shooting a mail?) and at last checking people get things done, especially in release period. Till we don't know on who we can count on, there will always be the same people taking care of marketing.

Ideas and Wishlist for F24

  • Greater communication and collaboration between Marketing, Ambassadors, and CommOps. I think all three of these groups have many mutual interests and it would be helpful to brainstorm better ways we can improve collaboration and communication between each other (this is something CommOps wishes to help with too). --Jflory7 (talk) 03:05, 17 December 2015 (UTC)

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