Marketing FAD 2010



Marketing FAD 2010 is over.
For transcripts and notes from sessions, as well as blog posts from attendees, see #Event reports. Work on these topics continues in the Marketing team - come join us if you're interested!

For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the Marketing FAD 2010 planning page.

Event Reports

Photos

• Fedora Marketing flickr Group
• Photos by Robyn Bergeron
• Photos by Ryan Rix
• Photos by Henrik Heigl
• Photos by Neville Cross
• Photos by Russell Harrison

Day 0: Friday

• Robyn Bergeron: "Marketing FAD Day 0. Pickups, Ponies, Pickles, and, um, Pwaffles."
• Henrik Heigl: "Fedora MKTG FAD 2010 – Day 0"
• Paul Frields: "Marketing FAD Day 0."
• Paul Frields: "Marketing FAD 2010."
• Mel Chua: "Day 0: the Marketing FAD gears up"
• Ryan Rix: "Marketing FAD Day 0 (Why caffeine on a plane is a bad thing)"
• Ben Williams: "Fedora Marketing FAD 2010 Friday"
• David Nalley: "Marketing FAD 2010 - Day 0"
• Max Spevack: "allow your users to define your brand"

Completed

• Dinner

Day 1: Saturday

• Morning log - large strategic brainstorm, data transferred to Marketing brain dump and also Marketing plan.
• Afternoon log - discussion of User base, talking about a marketing campaign aimed at downstream developers (for instance, Python devs - this is kicking off as one of the F13 feature profiles), and assignment of homework to do before the next day.
• Evening (informal) log
• Marketing FAD Day 1 morning: Video recap
• Mel Chua:"Marketing F12 Postmortem"
• Robyn Bergeron: "Marketing FAD Day 1: Midnight ADD Post-Hockey blogging at its finest."
• Ryan Rix: "The Fedora Marketing Plan draft"
• Ryan Rix: "Marketing FAD Day 1: Getting Stuff Done (TM)"
• Ben Williams: "Marketing FAD Day 1 20100313"
• Paul Frields: "Marketing FAD, Day 1"
• David Nalley: "Marketing FAD 2010 - Day 1"
• Henrik Heigl: "Fedora MKTG FAD 2010 – Day 1"
• Max Spevack: "fedora spins: threat or menace?"

Completed

• F12 marketing postmortem
• Articulated goals (short-term, long-term, not-tied-to-a-specific-cycle)
• Came up with a Marketing plan

Action items

• mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule
• rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list - ideas have been dumped to this page, Robyn to bucketize. Trac: #103
• VileGent: review day 1 IRC logs
• rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation
• rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.Mail sent for meeting setup.

Day 2: Sunday

• Morning/afternoon log - visit from the Red Hat / New Kind brand folks, which we transcribed; it's worth reading the full logs for this one. Metrics-measuring strategies were covered in the Brand brainstorm.
• Evening log - packaging tutorial.
• Marketing FAD 2010 brainstorm notes
• Mel Chua: "Marketing FAD, day 2: Brand folks visit, actionability brainstorm"
• Paul Frields: "Marketing FAD, Days 2 and 3."
• Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"
• Max Spevack: "Fedora Wiki Challenge -- Wine"

Completed

• Knowledge transfer from Red Hat Brand folks
• Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
• Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ( Robyn wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)

Action items

• mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
• spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
• spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
• rbergeron: brand book kickoff --> post f13 press push Ticket #107.

Day 3: Monday

• Morning/afternoon logs - worked on the plans for Red Hat Summit 2010, the new community-created modular design of our Press kit - including starting the F13 press kit - and a Social networking strategy. The Identigator project started.
• Evening logs
• Mel Chua: "Marketing FAD recaps: Red Hat Summit and Social Media plans"
• Paul Frields: "Marketing FAD, Days 2 and 3."
• John McDonough: "Marketing Fedora"
• Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"
• Henrik Heigl:" Successfull PR work in the FOSS world"
• Mel Chua: "Who’s yo daddy? (Marketing FAD, night 3: the social version)"

Completed

• Red Hat Summit 2010 briefing and plan of attack -- stickster to continue with this work
• Discussion of Fedora and possible social media actions.
• Everyone listened to Max deliver Red Hat New Hire Orientation
• Presentation by Henrik Heigl on press relations
• First cuts of press kit modules
  • Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
• Mockups for F13 release countdown icons, and rharrisson and duffy sync-up

Action items

• Mel: Talk to Kara about another PR classroom session Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.
• Get Social networks content and ideas on to the wiki, with a vision for actions that we can take down the road. Need to create appropriate tickets in Trac.
• Robyn & Poelstra sync up on new schedule items for the Marketing team. Mchua - can you forward email or document which schedule items you discussed with poelcat?
• Get the press kit modules centrally wikified with links and a master vision. Created tickets #104 and #105, assigned to Henrik.
• Keep up with scheduled marketing deliverables that feed into the press kit. -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.

Day 4: Tuesday

• Morning/afternoon logs - shot footage for F13 videos, then completed our wrap-up (which turned into the summaries you're reading now).
• Robyn Bergeron: "Fedora, in a word. (Actually: I’ll take multiple words, too. Paragraphs, even.)"
• Ryan Rix: "Fedora Marketing FAD wrapup– The “Oops, I’ve forgotten to blag” post of extreme embarassment and summary-of-getting-things-done and summary-of-things-to-plow-through and long titles and midnight waffles"
• Henrik Heigl: "when jacket gets lost"

Completed

• Video interviews with neville, henrik, robyn, russell, ben, & ryan
• Round table discussion with neville, henrik, robyn, russel, & ryan
• F13 preview video w/ stickster & notting

Action items

• Max: put raw video into a centralized location Done; can Max or Ryan document the link for us HERE? (as in on this page)
• Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac #106.

Attendees

#	FAS Name & Full Name	Where will you be during the FAD?
1	Mel Chua	Raleigh (from Massachusetts)
2	Henrik Heigl	Raleigh (from Germany)
3	Ryan Rix	Raleigh (from Arizona)
4	robyn bergeron	Raleigh (from Arizona)
5	MaxSpevack	Raleigh
6	Kara Schiltz	Raleigh
7	Pascal Calarco	South Bend, IN
8	Paul W. Frields	Raleigh (from Virginia)
9	John Poelstra	Portland?
10	Rahul Sundaram	India
11	Ben Williams	Raleigh (from Virginia)
12	Russell Harrison	Raleigh
13	Neville A. Cross	Raleigh (from Nicaragua)
14	Susan Lauber	Boston (Sat-Sun) returning to NC Mon
15	John Adams	Raleigh
16	Chris Grams	Raleigh (part-time)
17	Jonathan Opp	Raleigh
18	Heherson Pagcaliwagan	Manila
19	Aamir A Bhutto	Karachi, Pk
20	Justin O'Brien	Richmond, IN
21	Hiemanshu Sharma	India
22	David Nalley	Raleigh (from South Carolina)

notes for next FAD

• overall: perfect place, perfect agenda, perfect Orga! --wonderer 10:45, 22 March 2010 (UTC)
• for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
• record Conference Call (maybe topic selective)

--wonderer 10:45, 22 March 2010 (UTC)

• Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. Mel Chua 12:57, 22 March 2010 (UTC)