From Fedora Project Wiki

(Removed link to contributor maps as per Trac item #119. People responsible for PT16 assured me that this project does not and has not existed in this location.)
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* [[/MarketingPlan]] - slightly outdated, but strategic ideas on Fedora Marketing.
* [[/MarketingPlan]] - slightly outdated, but strategic ideas on Fedora Marketing.
* Follow us on [] and [ twitter]!
* Follow us on [] and [ twitter]!
* [ Contributor maps] - where are the people in each Fedora group? (''Note: These maps do not show Fedora accounts with privacy flags set, or without lat/long coordinates in the Fedora Account System.'')
* [[Communication matrix]]
* [[Communication matrix]]
* [[Video]]
* [[Video]]

Revision as of 15:33, 8 June 2010

Member of the press?
If you're a member of the press, visit our dedicated press material page.

What we do

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

What's happening

Fedora operates on a time based release schedule. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out /Schedule to see where we are and what you can help with right now.


How can I help the marketing group?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

  • Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
  • Solicit Linux User Groups members to use and contribute to Fedora.
  • Dispel common myths and educate the public about Fedora.

Joining the Fedora Marketing Project

To learn how to join Fedora Marketing Project, please see the Join page.


Meetings are held weekly, on IRC to discuss the progress of the Fedora Marketing project.

Mailing List

The Fedora Marketing mailing list, marketing AT , hosts discussions related to Marketing. Anyone interested in marketing Fedora should join this list.


The contributors page lists active Fedora Marketing contributors.

How are we doing?

We're beginning to think about how to tell how well we're doing as a Team. So far, we have the Marketing team community health dashboard - but we could also use some help thinking about this area as well. Let us know your ideas!

Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

Marketing SOPs

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

Also you can take a look at [1] and [2]


Here is also some space for project wishes or ideas. Simply start here...

Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type SOP (how to make) Last supported release Current release Release in development
Talking points Talking points SOP F11 talking points F12 talking points F13 talking points
Release slogan Release slogan SOP F11 release slogan F12 release slogan F13 release slogan
Feature profiles Feature profiles SOP F11 feature profiles F12 feature profiles F13 feature profiles
Screenshots library Screenshots library SOP (new in F13) (new in F13) F13 screenshots library
Beta announcement Beta announcement SOP (undocumented for F11) (undocumented for F12) F13 Beta announcement
One page release notes One page release notes SOP (new in F12) F12 one page release notes F13 one page release notes
Ambassadors briefing Ambassadors briefing SOP (new in F13) (new in F13) F13 Ambassadors briefing
Final announcement Final announcement SOP Release Announcement for F11 Fedora 12 Announcement Fedora 13 announcement
Press kit Press kit SOP Fedora 11 press kit Fedora 12 press kit Fedora 13 press kit
Marketing postmortem Marketing postmortem SOP (new in F12) F12 marketing postmortem F13 marketing postmortem

Release activities

  • Briefing Ambassadors
  • coordinating PR
  • Monitoring PR/news from the release
  • Fedora news distribution network (FNDN)
    • sending out beta release announcements
    • write to gazettes of all kind
    • send out Release Informations to the press

Press archives



Marketing budget