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{{header|Marketing}}
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{{header|marketing}}
  
= Fedora Marketing Activity Days 2010 =
+
{{admon/note|Marketing FAD 2010 is over.|For transcripts and notes from sessions, as well as blog posts from attendees, see [[#Event reports]]. Work on these topics continues in the [[Marketing]] team - come join us if you're interested!}}
==== DRAFT Version 0.1 ====
 
  
The mktg-FAD 2010 is an event intended to plan the marketing' activities in 2010 and to have some fun together.
+
For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the [[Marketing FAD 2010 planning]] page.
  
==Organization==
 
  
===Duration===
 
* when?
 
** suggestions...
 
  
===Location===
+
== Event Reports ==
* where?
 
** suggestions ...
 
  
===Accommodation===
+
=== Photos ===
 +
* [http://www.flickr.com/groups/fedora_marketing/ Fedora Marketing flickr Group]
 +
* [http://www.flickr.com/photos/7849458@N03/sets/72157623489194465/ Photos by Robyn Bergeron]
 +
* [http://www.flickr.com/photos/7849458@N03/sets/72157623613705898/ Photos by Ryan Rix]
 +
* [http://www.braincache.de/wp/2010/03/14/fedora-mktg-fad-2010-day-1/ Photos by Henrik Heigl]
 +
* [http://picasaweb.google.com/nacross/MarketingFAD2010 Photos by Neville Cross]
 +
* [http://www.flickr.com/photos/rharrison/sets/72157623494220149/ Photos by Russell Harrison]
  
===Ride Sharing / Car Pooling===
+
=== Day 0: Friday ===
  
== Attendees ==
+
* [http://wordshack.wordpress.com/2010/03/13/marketing-fad-day-0-pickups-ponies-pickles-and-um-pwaffles/ Robyn Bergeron: "Marketing FAD Day 0. Pickups, Ponies, Pickles, and, um, Pwaffles."]
{{admon/tip|Do not forget your [http://www.earplugs.de/ ear plugs if more then one bed in room where you sleep...]}}
+
* [http://www.braincache.de/wp/2010/03/13/fedora-mktg-fad-2010-day-0/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 0"]
Please fill in your details .  
+
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3069 Paul Frields: "Marketing FAD Day 0."]
{|
+
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3065 Paul Frields: "Marketing FAD 2010."]
! # !! FAS Name &<br/>Full Name !! Hotel !! Friday's<br/>Dinner !! Arrival !! Departure !!  Comment
+
* [http://blog.melchua.com/2010/03/13/day-0-the-marketing-fad-gears-up/ Mel Chua: "Day 0: the Marketing FAD gears up"]
|-
+
* [http://hackersramblings.wordpress.com/2010/03/13/200/ Ryan Rix: "Marketing FAD Day 0 (Why caffeine on a plane is a bad thing)"]
| 1 || [[User:mchua|Mel Chua]] || yes || yes || day, time || after end|| here it is...
+
* [http://jbwillia.wordpress.com/2010/03/13/fedora-marketing-fad-2010-friday/ Ben Williams: "Fedora Marketing FAD 2010 Friday"]
|-
+
* [http://www.nalley.me/david/?p=226 David Nalley: "Marketing FAD 2010 - Day 0"]
| 2 || [[User:wonderer|Henrik Heigl]] || yes || yes || day, time || day, time || germany
+
* [http://spevack.livejournal.com/101246.html Max Spevack: "allow your users to define your brand"]
|-
+
 
| 3 || [[User:rrix|Ryan Rix]] || yes || yes || day, time|| day, time || phoenix az
+
==== Completed ====
|-
+
 
| 4 || [[User:rbergero|robyn bergeron]] || yes || yes || day, time || day, time || flagstaff, az
+
* Dinner
|}
+
 
 +
=== Day 1: Saturday ===
 +
 
 +
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-14.39.html Morning log] - large strategic brainstorm, data transferred to [[Marketing brain dump]] and also [[Marketing plan]].
 +
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-17.28.html Afternoon log] - discussion of [[User base]], talking about a marketing campaign aimed at downstream developers (for instance, Python devs - this is kicking off as one of the [[F13 feature profiles]]), and assignment of homework to do before the next day.
 +
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-13/fedora-fad.2010-03-13-22.28.html Evening (informal) log]
 +
* [http://www.youtube.com/watch?v=2KgxQwQVtTE Marketing FAD Day 1 morning: Video recap]
 +
* [http://blog.melchua.com/2010/03/14/marketing-f12-postmortem/ Mel Chua:"Marketing F12 Postmortem"]
 +
* [http://wordshack.wordpress.com/2010/03/14/marketing-fad-day-1-midnight-add-post-hockey-blogging-at-its-finest/ Robyn Bergeron: "Marketing FAD Day 1: Midnight ADD Post-Hockey blogging at its finest."]
 +
* [http://hackersramblings.wordpress.com/2010/03/14/the-fedora-marketing-plan-draft/ Ryan Rix: "The Fedora Marketing Plan draft"]
 +
* [http://hackersramblings.wordpress.com/2010/03/14/marketing-fad-day-1-getting-stuff-done%e2%84%a2/ Ryan Rix: "Marketing FAD Day 1: Getting Stuff Done (TM)"]
 +
* [http://jbwillia.wordpress.com/2010/03/14/marketing-fad-day-1-20100313/ Ben Williams: "Marketing FAD Day 1 20100313"]
 +
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3072 Paul Frields: "Marketing FAD, Day 1"]
 +
* [http://www.nalley.me/david/?p=228 David Nalley: "Marketing FAD 2010 - Day 1"]
 +
* [http://www.braincache.de/wp/2010/03/14/fedora-mktg-fad-2010-day-1/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 1"]
 +
* [http://spevack.livejournal.com/101818.html Max Spevack: "fedora spins: threat or menace?"]
 +
 
 +
==== Completed ====
 +
 
 +
* [[F12 marketing postmortem]]
 +
* Articulated goals (short-term, long-term, not-tied-to-a-specific-cycle)
 +
* Came up with a [[Marketing plan]]
 +
 
 +
==== Action items ====
 +
 
 +
* <s>mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule</s>
 +
* <s>rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list</s> - ideas have been dumped to [https://fedoraproject.org/wiki/Marketing_brain_dump#Ideas_for_Fedora_13_Marketing this page], Robyn to bucketize. Trac: [https://fedorahosted.org/marketing-team/ticket/103 #103]
 +
* <s>VileGent: review day 1 IRC logs</s>
 +
* <s>rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation</s>
 +
* <s>rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.</s>[http://lists.fedoraproject.org/pipermail/marketing/2010-March/012075.html Mail] sent for meeting setup.
 +
 
 +
=== Day 2: Sunday ===
 +
 
 +
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-14/fedora-fad.2010-03-14-13.41.html Morning/afternoon log] - visit from the Red Hat / New Kind brand folks, which we transcribed; it's worth reading the full logs for this one. Metrics-measuring strategies were covered in the [[Brand brainstorm]].
 +
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-14/fedora-fad.2010-03-14-21.38.html Evening log] - packaging tutorial.
 +
* [[Marketing FAD 2010 brainstorm notes]]
 +
* [http://blog.melchua.com/2010/03/15/marketing-fad-day-2-brand-folks-visit-actionability-brainstorm/ Mel Chua: "Marketing FAD, day 2: Brand folks visit, actionability brainstorm"]
 +
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3077 Paul Frields: "Marketing FAD, Days 2 and 3."]
 +
* [http://www.braincache.de/wp/2010/03/16/fedora-mktg-fad-2010-day-2-and-3/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"]
 +
* [http://spevack.livejournal.com/102109.html Max Spevack: "Fedora Wiki Challenge -- Wine"]
 +
 
 +
==== Completed ====
 +
 
 +
* Knowledge transfer from Red Hat Brand folks
 +
* Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
 +
* Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ([[User:rbergero | Robyn]] wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)
 +
 
 +
==== Action items ====
 +
 
 +
* mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
 +
* spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
 +
* spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
 +
* <s>rbergeron: brand book kickoff --> post f13 press push</s> Ticket [https://fedorahosted.org/marketing-team/ticket/107 #107].
  
 +
=== Day 3: Monday ===
  
===Buttons===
+
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-13.15.html Morning/afternoon logs] - worked on the plans for [[Red Hat Summit 2010]], the new community-created modular design of our [[Press kit]] - including starting the [[F13 press kit]] - and a [[Social networking]] strategy. The [[Identigator]] project started.
For blogs, signatures and the like: buttons!
+
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-15/fedora-fad.2010-03-15-22.34.html Evening logs]
-> later work for artwork ;-)
+
* [http://blog.melchua.com/2010/03/15/marketing-fad-recaps-red-hat-summit-and-social-media-plans/ Mel Chua: "Marketing FAD recaps: Red Hat Summit and Social Media plans"]
 +
* [http://marilyn.frields.org:8080/~paul/wordpress/?p=3077 Paul Frields: "Marketing FAD, Days 2 and 3."]
 +
* [http://jjpmcd.livejournal.com/6766.html John McDonough: "Marketing Fedora"]
 +
* [http://www.braincache.de/wp/2010/03/16/fedora-mktg-fad-2010-day-2-and-3/ Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"]
 +
* [http://www.braincache.de/wp/2010/03/15/successfull-pr-work-in-the-foss-world/ Henrik Heigl:" Successfull PR work in the FOSS world"]
 +
* [http://blog.melchua.com/2010/03/15/whos-yo-daddy-marketing-fad-night-3-the-social-version/ Mel Chua: "Who’s yo daddy? (Marketing FAD, night 3: the social version)"]
  
==Agenda==
+
==== Completed ====
===Business===
 
The list below is just the collection of items we will discuss about and does not say anything about the time or order they're discussed about.
 
  
* F12 - what did we do there
+
* [[Red Hat Summit 2010]] briefing and plan of attack -- stickster to continue with this work
* F13 - how far we are
+
* Discussion of Fedora and possible social media actions.
** Start of release cycle
+
* Everyone listened to Max deliver Red Hat New Hire Orientation
** Alpha
+
* Presentation by Henrik Heigl on press relations
** Beta
+
* First cuts of press kit modules
** GA
+
** Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
** Start of release cycle
+
* Mockups for F13 release countdown icons, and rharrisson and duffy sync-up
* upcoming releases
 
* measurement
 
* everything else
 
  
===Fun===
+
==== Action items ====
 +
* <s>Mel: Talk to Kara about another PR classroom session</s> ''Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.''
 +
* <s>Get [[Social networks]] content and ideas on to the wiki, with a vision for actions that we can take down the road.</s> ''Need to create appropriate tickets in Trac.''
 +
* <s>Robyn & Poelstra sync up on new schedule items for the Marketing team.</s> ''Mchua - can you forward email or document which schedule items you discussed with poelcat?''
 +
* <s>Get the press kit modules centrally wikified with links and a master vision.</s> Created tickets [https://fedorahosted.org/marketing-team/ticket/104 #104] and [https://fedorahosted.org/marketing-team/ticket/105 #105], assigned to [[User:wonderer | Henrik]].
 +
* <s>Keep up with scheduled marketing deliverables that feed into the press kit.</s> -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.
  
depends on where we are (e.g. springbreak, bikeweek, etc.)
+
=== Day 4: Tuesday ===
 +
* [http://meetbot.fedoraproject.org/fedora-fad/2010-03-16/fedora-fad.2010-03-16-13.38.html Morning/afternoon logs] - shot footage for F13 videos, then completed our wrap-up (which turned into the summaries you're reading now).
 +
* [http://wordshack.wordpress.com/2010/03/16/one-wor/ Robyn Bergeron: "Fedora, in a word. (Actually: I’ll take multiple words, too. Paragraphs, even.)"]
 +
* [http://hackersramblings.wordpress.com/2010/03/17/fedora-marketing-fad-wrapup-the-oops-ive-forgotten-to-blag-post-of-extreme-embarassment-and-summary-of-getting-things-done-and-summary-of-things-to-plow-through-and-long-titles-and-midnight-w/ Ryan Rix: "Fedora Marketing FAD wrapup– The “Oops, I’ve forgotten to blag” post of extreme embarassment and summary-of-getting-things-done and summary-of-things-to-plow-through and long titles and midnight waffles"]
 +
* [http://www.braincache.de/wp/2010/03/16/when-jacket-gets-lost/ Henrik Heigl: "when jacket gets lost"]
  
===Workshops===
+
==== Completed ====
* how to write press releases
+
* Video interviews with neville, henrik, robyn, russell, ben, & ryan
* overview over PR in Opensource (talk from [[User:wonderer|Henrik Heigl]] ).
+
* Round table discussion with neville, henrik, robyn, russel, & ryan
* ideas?!
+
* F13 preview video w/ stickster & notting
  
==Budget==
+
==== Action items ====
 +
* <s>Max: put raw video into a centralized location</s> Done; can Max or Ryan document the link for us HERE? (as in on this page)
 +
* Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac [https://fedorahosted.org/marketing-team/ticket/106 #106].
  
* hotel
+
== Attendees ==
* flights
 
* eating
 
* fun part
 
  
===FAQ===
+
{|
 +
! # !! FAS Name &<br/>Full Name !! Where will you be<br/> during the FAD?
 +
|-
 +
| 1 || [[User:mchua|Mel Chua]] || Raleigh (from Massachusetts)
 +
|-
 +
| 2 || [[User:wonderer|Henrik Heigl]] || Raleigh (from Germany)
 +
|-
 +
| 3 || [[User:rrix|Ryan Rix]] || Raleigh (from Arizona)
 +
|-
 +
| 4 || [[User:rbergero|robyn bergeron]] || Raleigh (from Arizona)
 +
|-
 +
| 5 || [[MaxSpevack]] || Raleigh
 +
|-
 +
| 6 || Kara Schiltz || Raleigh
 +
|-
 +
| 7 || [[User:pcalarco|Pascal Calarco]] || South Bend, IN
 +
|-
 +
| 8 || [[User:Pfrields|Paul W. Frields]] || Raleigh (from Virginia)
 +
|-
 +
| 9 || [[User:poelstra|John Poelstra]] || Portland?
 +
|-
 +
| 10 || [[User:sundaram| Rahul Sundaram]] || India
 +
|-
 +
| 11 || [[User:jbwillia| Ben Williams]] || Raleigh (from Virginia)
 +
|-
 +
| 12 || [[User:rharrison| Russell Harrison]] || Raleigh
 +
|-
 +
| 13 || [[User:yn1v| Neville A. Cross]] || Raleigh (from Nicaragua)
 +
|-
 +
| 14 || [[User:laubersm| Susan Lauber]] || Boston (Sat-Sun) returning to NC Mon
 +
|-
 +
| 15 || John Adams|| Raleigh
 +
|-
 +
| 16 || Chris Grams || Raleigh (part-time)
 +
|-
 +
| 17 || Jonathan Opp || Raleigh
 +
|-
 +
| 18 || [[User:Azneita|Heherson Pagcaliwagan]] || Manila
 +
|-
 +
| 19 || [[User:aab|Aamir A Bhutto]] || Karachi, Pk
 +
|-
 +
| 20 || [[User:threethirty|Justin O'Brien]] || Richmond, IN
 +
|-
 +
| 21 || [[User:hiemanshu|Hiemanshu Sharma]] || India
 +
|-
 +
| 22 || [[User:ke4qqq|David Nalley]] || Raleigh (from South Carolina)
 +
 
 +
|}
  
=== Media ===
+
== notes for next FAD ==
Here is a Place where anybody can place the media from the Event (Blogentrys, press texts, flickr Photostream, etc.). If your BlogEntry or Photo is missing here, please add it.
+
* overall: perfect place, perfect agenda, perfect Orga! --[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)
 +
* for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
 +
* record Conference Call (maybe topic selective)
 +
--[[User:Wonderer|wonderer]] 10:45, 22 March 2010 (UTC)
 +
* Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. [[User:Mchua|Mel Chua]] 12:57, 22 March 2010 (UTC)
  
 
[[Category:Events]] [[Category:FAD]] [[Category:Marketing]] [[Category:Events 2010]]
 
[[Category:Events]] [[Category:FAD]] [[Category:Marketing]] [[Category:Events 2010]]

Latest revision as of 20:00, 23 March 2010


FedoraMarketing.png


Note.png
Marketing FAD 2010 is over.
For transcripts and notes from sessions, as well as blog posts from attendees, see #Event reports. Work on these topics continues in the Marketing team - come join us if you're interested!

For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the Marketing FAD 2010 planning page.


Event Reports

Photos

Day 0: Friday

Completed

  • Dinner

Day 1: Saturday

Completed

Action items

  • mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedule
  • rbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list - ideas have been dumped to this page, Robyn to bucketize. Trac: #103
  • VileGent: review day 1 IRC logs
  • rrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversation
  • rbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.Mail sent for meeting setup.

Day 2: Sunday

Completed

  • Knowledge transfer from Red Hat Brand folks
  • Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
  • Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ( Robyn wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)

Action items

  • mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
  • spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
  • spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
  • rbergeron: brand book kickoff --> post f13 press push Ticket #107.

Day 3: Monday

Completed

  • Red Hat Summit 2010 briefing and plan of attack -- stickster to continue with this work
  • Discussion of Fedora and possible social media actions.
  • Everyone listened to Max deliver Red Hat New Hire Orientation
  • Presentation by Henrik Heigl on press relations
  • First cuts of press kit modules
    • Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
  • Mockups for F13 release countdown icons, and rharrisson and duffy sync-up

Action items

  • Mel: Talk to Kara about another PR classroom session Should we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.
  • Get Social networks content and ideas on to the wiki, with a vision for actions that we can take down the road. Need to create appropriate tickets in Trac.
  • Robyn & Poelstra sync up on new schedule items for the Marketing team. Mchua - can you forward email or document which schedule items you discussed with poelcat?
  • Get the press kit modules centrally wikified with links and a master vision. Created tickets #104 and #105, assigned to Henrik.
  • Keep up with scheduled marketing deliverables that feed into the press kit. -- This is ongoing; tickets for all Marketing Deliverables are already in Trac.

Day 4: Tuesday

Completed

  • Video interviews with neville, henrik, robyn, russell, ben, & ryan
  • Round table discussion with neville, henrik, robyn, russel, & ryan
  • F13 preview video w/ stickster & notting

Action items

  • Max: put raw video into a centralized location Done; can Max or Ryan document the link for us HERE? (as in on this page)
  • Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac #106.

Attendees

# FAS Name &
Full Name
Where will you be
during the FAD?
1 Mel Chua Raleigh (from Massachusetts)
2 Henrik Heigl Raleigh (from Germany)
3 Ryan Rix Raleigh (from Arizona)
4 robyn bergeron Raleigh (from Arizona)
5 MaxSpevack Raleigh
6 Kara Schiltz Raleigh
7 Pascal Calarco South Bend, IN
8 Paul W. Frields Raleigh (from Virginia)
9 John Poelstra Portland?
10 Rahul Sundaram India
11 Ben Williams Raleigh (from Virginia)
12 Russell Harrison Raleigh
13 Neville A. Cross Raleigh (from Nicaragua)
14 Susan Lauber Boston (Sat-Sun) returning to NC Mon
15 John Adams Raleigh
16 Chris Grams Raleigh (part-time)
17 Jonathan Opp Raleigh
18 Heherson Pagcaliwagan Manila
19 Aamir A Bhutto Karachi, Pk
20 Justin O'Brien Richmond, IN
21 Hiemanshu Sharma India
22 David Nalley Raleigh (from South Carolina)

notes for next FAD

  • overall: perfect place, perfect agenda, perfect Orga! --wonderer 10:45, 22 March 2010 (UTC)
  • for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
  • record Conference Call (maybe topic selective)

--wonderer 10:45, 22 March 2010 (UTC)

  • Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. Mel Chua 12:57, 22 March 2010 (UTC)