From Fedora Project Wiki
For planning details - logistics, how we put things together, budget, and a look at our original agenda - see the Marketing FAD 2010 planning page.
Event Reports
Photos
- Fedora Marketing flickr Group
- Photos by Robyn Bergeron
- Photos by Ryan Rix
- Photos by Henrik Heigl
- Photos by Neville Cross
- Photos by Russell Harrison
Day 0: Friday
- Robyn Bergeron: "Marketing FAD Day 0. Pickups, Ponies, Pickles, and, um, Pwaffles."
- Henrik Heigl: "Fedora MKTG FAD 2010 – Day 0"
- Paul Frields: "Marketing FAD Day 0."
- Paul Frields: "Marketing FAD 2010."
- Mel Chua: "Day 0: the Marketing FAD gears up"
- Ryan Rix: "Marketing FAD Day 0 (Why caffeine on a plane is a bad thing)"
- Ben Williams: "Fedora Marketing FAD 2010 Friday"
- David Nalley: "Marketing FAD 2010 - Day 0"
- Max Spevack: "allow your users to define your brand"
Completed
- Dinner
Day 1: Saturday
- Morning log - large strategic brainstorm, data transferred to Marketing brain dump and also Marketing plan.
- Afternoon log - discussion of User base, talking about a marketing campaign aimed at downstream developers (for instance, Python devs - this is kicking off as one of the F13 feature profiles), and assignment of homework to do before the next day.
- Evening (informal) log
- Marketing FAD Day 1 morning: Video recap
- Mel Chua:"Marketing F12 Postmortem"
- Robyn Bergeron: "Marketing FAD Day 1: Midnight ADD Post-Hockey blogging at its finest."
- Ryan Rix: "The Fedora Marketing Plan draft"
- Ryan Rix: "Marketing FAD Day 1: Getting Stuff Done (TM)"
- Ben Williams: "Marketing FAD Day 1 20100313"
- Paul Frields: "Marketing FAD, Day 1"
- David Nalley: "Marketing FAD 2010 - Day 1"
- Henrik Heigl: "Fedora MKTG FAD 2010 – Day 1"
- Max Spevack: "fedora spins: threat or menace?"
Completed
- F12 marketing postmortem
- Articulated goals (short-term, long-term, not-tied-to-a-specific-cycle)
- Came up with a Marketing plan
Action items
mchua: get Poelstra to add "do a marketing postmortem" to the Marketing schedulerbergeron, yn1v: take goals articulated and bucketize into 3 groups: short-term, long-term, not-tied-to-a-specific-cycle - then post to wiki and email the list- ideas have been dumped to this page, Robyn to bucketize. Trac: #103VileGent: review day 1 IRC logsrrix: upload marketing plan to wiki, notifiy remainder of community via lists and blog to begin soliciting feedback and conversationrbergeron: talk with ke4qqq about limesurvey and have moving-forward plan in place by April 1st, 2010.Mail sent for meeting setup.
Day 2: Sunday
- Morning/afternoon log - visit from the Red Hat / New Kind brand folks, which we transcribed; it's worth reading the full logs for this one. Metrics-measuring strategies were covered in the Brand brainstorm.
- Evening log - packaging tutorial.
- Marketing FAD 2010 brainstorm notes
- Mel Chua: "Marketing FAD, day 2: Brand folks visit, actionability brainstorm"
- Paul Frields: "Marketing FAD, Days 2 and 3."
- Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"
- Max Spevack: "Fedora Wiki Challenge -- Wine"
Completed
- Knowledge transfer from Red Hat Brand folks
- Brand strategy brainstorm yielded lots of useful clarifying-of-thought as well as action items.
- Entry points to Fedora - are they clear, simple, potential calls to action? Discussion on how to make these calls-to-action useful, especially to audiences that we haven't reached well in the past. ( Robyn wonders - do we have any documentation or a way we are going to turn this discussion into actually doing something moving forwards?)
Action items
- mchua: turn brainstorm into tickets in the proper queues, and do a first push aimed at getting new contributors to pick those tickets up.
- spevack: write a blog post clarifying thoughts/plan on translating Marketing deliverables (this is a long-term goal). (rbergero has sent mail to spevack)
- spevack: add permanent Marketing meeting agenda item for web referral optimization (10 minutes every other meeting) and start a dialogue with the Websites team on how to go about this. (rbergero has sent mail to spevack)
rbergeron: brand book kickoff --> post f13 press pushTicket #107.
Day 3: Monday
- Morning/afternoon logs - worked on the plans for Red Hat Summit 2010, the new community-created modular design of our Press kit - including starting the F13 press kit - and a Social networking strategy. The Identigator project started.
- Evening logs
- Mel Chua: "Marketing FAD recaps: Red Hat Summit and Social Media plans"
- Paul Frields: "Marketing FAD, Days 2 and 3."
- John McDonough: "Marketing Fedora"
- Henrik Heigl: "Fedora MKTG FAD 2010 – Day 2 and 3"
- Henrik Heigl:" Successfull PR work in the FOSS world"
- Mel Chua: "Who’s yo daddy? (Marketing FAD, night 3: the social version)"
Completed
- Red Hat Summit 2010 briefing and plan of attack -- stickster to continue with this work
- Discussion of Fedora and possible social media actions.
- Everyone listened to Max deliver Red Hat New Hire Orientation
- Presentation by Henrik Heigl on press relations
- First cuts of press kit modules
- Idea for a 4-fold envelope with each of our foundations, and some distro-specific stuff
- Mockups for F13 release countdown icons, and rharrisson and duffy sync-up
Action items
Mel: Talk to Kara about another PR classroom sessionShould we put this in Trac? Need to know when - we should be sure to have a wiki page full of questions prior to meeting with Kara.Get Social networks content and ideas on to the wiki, with a vision for actions that we can take down the road.Need to create appropriate tickets in Trac.Robyn & Poelstra sync up on new schedule items for the Marketing team.Mchua - can you forward email or document which schedule items you discussed with poelcat?Get the press kit modules centrally wikified with links and a master vision.Created tickets #104 and #105, assigned to Henrik.Keep up with scheduled marketing deliverables that feed into the press kit.-- This is ongoing; tickets for all Marketing Deliverables are already in Trac.
Day 4: Tuesday
- Morning/afternoon logs - shot footage for F13 videos, then completed our wrap-up (which turned into the summaries you're reading now).
- Robyn Bergeron: "Fedora, in a word. (Actually: I’ll take multiple words, too. Paragraphs, even.)"
- Ryan Rix: "Fedora Marketing FAD wrapup– The “Oops, I’ve forgotten to blag” post of extreme embarassment and summary-of-getting-things-done and summary-of-things-to-plow-through and long titles and midnight waffles"
- Henrik Heigl: "when jacket gets lost"
Completed
- Video interviews with neville, henrik, robyn, russell, ben, & ryan
- Round table discussion with neville, henrik, robyn, russel, & ryan
- F13 preview video w/ stickster & notting
Action items
Max: put raw video into a centralized locationDone; can Max or Ryan document the link for us HERE? (as in on this page)- Page with some video editing introductory remarks and mission statement/messaging goals - NEEDS OWNER, Mktg Trac #106.
Attendees
# | FAS Name & Full Name |
Where will you be during the FAD? |
---|---|---|
1 | Mel Chua | Raleigh (from Massachusetts) |
2 | Henrik Heigl | Raleigh (from Germany) |
3 | Ryan Rix | Raleigh (from Arizona) |
4 | robyn bergeron | Raleigh (from Arizona) |
5 | MaxSpevack | Raleigh |
6 | Kara Schiltz | Raleigh |
7 | Pascal Calarco | South Bend, IN |
8 | Paul W. Frields | Raleigh (from Virginia) |
9 | John Poelstra | Portland? |
10 | Rahul Sundaram | India |
11 | Ben Williams | Raleigh (from Virginia) |
12 | Russell Harrison | Raleigh |
13 | Neville A. Cross | Raleigh (from Nicaragua) |
14 | Susan Lauber | Boston (Sat-Sun) returning to NC Mon |
15 | John Adams | Raleigh |
16 | Chris Grams | Raleigh (part-time) |
17 | Jonathan Opp | Raleigh |
18 | Heherson Pagcaliwagan | Manila |
19 | Aamir A Bhutto | Karachi, Pk |
20 | Justin O'Brien | Richmond, IN |
21 | Hiemanshu Sharma | India |
22 | David Nalley | Raleigh (from South Carolina) |
notes for next FAD
- overall: perfect place, perfect agenda, perfect Orga! --wonderer 10:45, 22 March 2010 (UTC)
- for a little bit better remote attendee: beam the IRC on an extra Beamer to the wall
- record Conference Call (maybe topic selective)
--wonderer 10:45, 22 March 2010 (UTC)
- Next time we should have a narrower focus and a single deliverable spec'd out ahead of time - the breadth of topics was good for a first FAD to give us an idea of where we stand, but I would do (for instance) a 2-day FAD only on the Brand Book for a 2nd round. Mel Chua 12:57, 22 March 2010 (UTC)