Marketing: Difference between revisions

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Member of the press?
If you're a member of the press, visit our dedicated press material page.

What we do

How to contact the Marketing team
Mailing list: marketing Visit this link to sign up for the email list for the Marketing team.	Chat: #fedora-mktg^[?] This is where real-time chat with Marketing team members happens.

The short version: The Fedora Marketing Team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.

Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the Fedora Ambassadors who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.

What's happening

Fedora operates on a time-based release schedule. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out our schedule to see where we are and what you can help with right now.

Contribute

How can I help the marketing team?

Here are some of the aspects on which you can work by joining the Fedora marketing group:

Help spread news on all major development updates, releases, new projects and events related to Fedora. Consider picking one or two stories and alerting the press about it.
Solicit Linux User Groups members to use and contribute to Fedora.
Dispel common myths and educate the public about Fedora.
Educate yourself on what marketing is, and apply marketing strategies in the promotion of Fedora.

We currently do all the necessary tasks for the F22 launch.
Help us have another awesome release, by picking up tasks and handling them in our trac.

Joining the Fedora Marketing Project

To learn how to join Fedora Marketing Project, please see the Join page.

Mailing List

The Fedora Marketing mailing list, marketing, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.

Contributors

The contributors page lists active Fedora Marketing contributors.

How are we doing?

In addition to the usual tasks, we're currently cleaning up the wiki, as it's gotten a bit out of date.

Resources you can use for marketing purposes

These resources will help you take Fedora to the people:

Fedora Overview
Marketing#Release_deliverables Talking points
Fedora press material
Fedora press archive
Fedora 21 Screenshots
Fedora presentations
Fedora flyers
Flyers/Brochures designed for SXSW
Fedora banners from the Design team
Fedora T-Shirts, stickers, userbars, buttons and posters designs from the Design team
Fedora statistics poster
Social Networks
Link tracking for generating URLs that can be tracked non-invasively from logs
/MarketingPlan
Follow us on identi.ca and twitter! (Also you can follow Planet Fedora on both identi.ca and twitter.)
Communication matrix
Video
For the more PR-oriented, a News Media Howto and the Fedora News Distribution Network.

Marketing SOPs

For walkthroughs on common Marketing-related tasks, see Category:Marketing SOPs - feel free to add your own!

Projects

The Marketing team occasionally starts up special projects - here are a few we've worked on lately.

User stories
Fedora Insight
Magazine
Add your ideas here!

See Marketing/Archive#Old Projects for a list of inactive projects.

Release deliverables

The Marketing team is responsible for producing marketing release deliverables for each Fedora release. Our team's deliverables are focused on the Desktop Spin; we also provide resources to help other groups within Fedora make similar marketing deliverables for their projects.

Our work in progress on Desktop Spin deliverables for the current release, as well as the marketing release deliverables for all current actively supported Fedora releases (the prior 2 releases), can be found in the table below.

For more information on each deliverable type, including instructions on how to make them (Standard Operating Procedures, or SOPs) and non-Desktop-Spin variants produced by other teams for each release, click on the name of the deliverable in the table below.

Release deliverable type	SOP (how to make)	Last supported release	Current release	Release in development
Talking points	Talking points SOP	F40 talking points	F41 talking points	F42 talking points
Feature profiles	Feature profiles SOP	F40 feature profiles	F41 feature profiles	F42 feature profiles
Screenshots library	Screenshots library SOP	(new in F41)	F41 screenshots library	F42 screenshots library
Alpha announcement	Alpha announcement SOP	F40 Alpha release announcement	F41 Alpha release announcement	F42 Alpha release announcement
Beta announcement	Beta announcement SOP	F40 Beta announcement	F41 Beta release announcement	F42 Beta Release Announcement
One page release notes	One page release notes SOP	(new in F41)	F41 one page release notes	F42 one page release notes
Ambassadors briefing	Ambassadors briefing SOP	(new in F42)	(new in F42)	F42 Ambassadors briefing
Final announcement	Final announcement SOP	F40 release announcement	F41 release announcement	F42 release announcement
Press kit	Press kit SOP	Fedora 40 press kit	Fedora 41 press kit	Fedora 42 press kit
Marketing retrospective	Marketing retrospective SOP	(new in F41)	F41 marketing retrospective	F42 marketing retrospective

Release activities

Briefing Ambassadors
coordinating PR
Monitoring PR/news from the release
Fedora news distribution network (FNDN)
- sending out beta release announcements
- send out Release Informations to the press

Agenda

The Fedora 42's Marketing Schedule page contains the official agenda of the Fedora Marketing project including the task list.
The Marketing brain dump is our sandbox for new ideas, thoughts, and future Marketing goals.

@@ Line 1: / Line 1: @@
+{{autolang|base=yes}}
 {{header|marketing}}
-{{admon/important | Member of the press? | If you're a member of the press, visit our dedicated [[Fedora press material | press material page]].}}
+{{admon/tip | Member of the press? | If you're a member of the press, visit our dedicated [[Fedora press material | press material page]].}}
 == What we do ==
+{{Team contact|Marketing|marketing|#fedora-mktg}}
-The short version: The Fedora Marketing team ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.
+The short version: The '''Fedora Marketing Team''' ensures that people in Fedora can consistently explain to everyone what Fedora is, why the project can help them, and how they can help the project.
-Slightly longer version: The Fedora Marketing team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the [[Ambassadors|Fedora Ambassadors]] who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.
+Slightly longer version: The Fedora Marketing Team develops and executes marketing strategies to promote the usage and support of Fedora worldwide. Through the development of processes and content, this project aims to support the efforts of other Fedora projects to spread Fedora and to provide a central repository of ideas and information that can be used to deliver Fedora to new audiences. We work closely with the [[Ambassadors|Fedora Ambassadors]] who spread the word about Fedora at events and allow the Fedora Project to interact directly with its existing and prospective users.
 == What's happening ==
-Fedora operates on a [[time based release schedule]]. So does Fedora Marketing. We go through several successive phases during each 6-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule]] to see where we are and what you can help with ''right now.''
+Fedora operates on a [[time-based release schedule]]. So does Fedora Marketing. We go through several successive phases during each six-month release cycle, and every phase has different milestones and tasks that you can help with. Check out [[/Schedule|our schedule]] to see where we are and what you can help with ''right now.''
 == Contribute ==
-=== How can I help the marketing group? ===
+=== How can I help the marketing team? ===
 Here are some of the aspects on which you can work by joining the Fedora marketing group:
@@ Line 21: / Line 23: @@
 * Solicit [[LinuxUserGroups|  Linux User Groups]] members to use and contribute to Fedora.
 * Dispel [[FedoraMyths|  common myths]]  and educate the public about Fedora.
+* Educate yourself on what [http://heronacademy.com/wiki/Marketing marketing] is, and apply marketing strategies in the promotion of Fedora.
+{{Admon/note|We currently do all the necessary tasks for the F22 launch. | Help us have another awesome release, by picking up tasks and handling them in our [https://fedorahosted.org/marketing-team/report/3 trac].}}
 === Joining the Fedora Marketing Project ===
 To learn how to join Fedora Marketing Project, please see the [[Joining the Fedora marketing project|  Join]]  page.
-=== Meetings ===
-[[Marketing meetings|  Meetings]]  are held weekly, on IRC to discuss the progress of the Fedora Marketing project.
 === Mailing List ===
-The Fedora Marketing mailing list, [https://admin.fedoraproject.org/mailman/listinfo/marketing marketing AT lists.fedoraproject.org] , hosts discussions related to Marketing.  Anyone interested in marketing Fedora should join this list.
+The Fedora Marketing mailing list, {{fplist|marketing}}, hosts discussions related to Fedora marketing. Anyone interested in marketing Fedora--including all Ambassadors--should join this list.
 === Contributors ===
@@ Line 40: / Line 41: @@
 === How are we doing? ===
-We're beginning to think about how to tell how well we're doing as a team. So far, we have the [[Marketing team community health dashboard]] - but we could also use some help thinking about this area as well. [http://www.redhat.com/mailman/listinfo/fedora-marketing-list Let us know your ideas!]
+In addition to the usual tasks, we're currently [[Marketing/WikiCleanup | cleaning up the wiki]], as it's gotten a bit out of date.
 == Resources you can use for marketing purposes ==
@@ Line 47: / Line 48: @@
 * [[Overview#Is_Fedora_for_me.3F|Fedora Overview]]
-* [[Fedora 13 Talking Points| Fedora 13 talking points]]
+* [[Marketing#Release_deliverables Talking points]]
-* [[Fedora 12 Talking Points| Fedora 12 talking points]]
-* [[F11 Talking Points| Fedora 11 talking points]]
 * [[Fedora press material| Fedora press material]]
 * [[Fedora press archive|  Fedora press archive]]
+* [[F21_Screenshots|  Fedora 21 Screenshots]]
 * [[Presentations|  Fedora presentations]]
-* Fedora Pool Systems
 * [[Marketing Fedora flyer|  Fedora flyers]]
+* [[Design/SXSW_Materials#Brochures | Flyers/Brochures designed for SXSW]]
 * [[Artwork/PromoBanners|  Fedora banners from the Design team]]
 * [[Artwork/MarketingCollateral|  Fedora T-Shirts, stickers, userbars, buttons and posters designs from the Design team]]
 * [[Marketing statistics poster|  Fedora statistics poster]]
 * [[Marketing social networks|  Social Networks]]
-* [http://webspacehosting.com Web hosting]
+* [[Link tracking| Link tracking]] for generating URLs that can be tracked non-invasively from logs
-* [[/MarketingPlan]] - slightly outdated, but strategic ideas on Fedora Marketing.
+* [[/MarketingPlan]]
-* Follow us on [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter]!
+* Follow us on [http://identi.ca/fedora identi.ca] and [http://twitter.com/fedora twitter!]  (Also you can follow Planet Fedora on both [http://identi.ca/planetfedora identi.ca] and [http://twitter.com/planetfedora twitter].)
-* [http://publictest16.fedoraproject.org/membership-map/ Contributor maps] - where are the people in each Fedora group? (''Note: These maps do not show Fedora accounts with privacy flags set, or without lat/long coordinates in the Fedora Account System.'')
 * [[Communication matrix]]
+* [[Video]]
+* For the more PR-oriented, a [[Ambassadors/NA/Draft/NewsMedia_HowTo|News Media Howto]] and the [[Fedora_news_distribution_network_%28NDN%29|Fedora News Distribution Network]].
 == Marketing SOPs ==
@@ Line 69: / Line 70: @@
 For walkthroughs on common Marketing-related tasks, see [[:Category:Marketing SOPs]] - feel free to add your own!
-Also you can take a look at [https://fedoraproject.org/wiki/Ambassadors/NA/Draft/NewsMedia_HowTo] and [http://fedoraproject.org/wiki/Fedora_news_distribution_network_%28NDN%29]
+== Projects ==
-== Projects ==
+The Marketing team occasionally starts up special projects - here are a few we've worked on lately.
-* [[Marketing/F13_Brainstorm|F13 Brainstorm]]
-* [[Fedora print magazine]]
-* [[Marketing research]]
 * [[User stories]]
 * [[Fedora Insight]]
-* FWN
+* [[Magazine]]
-* [[Fedora-tour]]
+* Add your ideas here!
-* [[Marketing/SocialNetworks|Building a social networks presence]]
-* [[Marketing_FAD_2010| Marketing FAD - 2010]] with shooting some photos
+See [[Marketing/Archive#Old Projects]] for a list of inactive projects.
-* [[User:Sankarshan/FedoraHandbook Fedora Handbook]]
-* [[Book Club]]
-* [[Maintaining distroblog area on linux.com|Linux.com Distroblog]]
-* [[Marketing support brainstorm]] - Discussion on how marketing can better support spins, projects, devel, etc.
-* [[Marketing/SWOT|SWOT Analysis]] WIP
 == Release deliverables ==
@@ Line 99: / Line 92: @@
 ! Release deliverable type !! SOP (how to make) !! Last supported release !! Current release !! Release in development
 |-
-| [[Talking points]] || [[Talking points SOP]] || [[F11_Talking_Points | F11 talking points]] || [[Fedora_12_Talking_Points | F12 talking points]] || [[Fedora_13_Talking_Points | F13 talking points]]
+| [[Talking points]] || [[Talking points SOP]] || [[Fedora_{{FedoraVersionNumber|previous}}_talking_points | F{{FedoraVersionNumber|previous}} talking points]] || [[Fedora_{{FedoraVersionNumber|current}}_talking_points | F{{FedoraVersionNumber|current}} talking points]] || [[Fedora_{{FedoraVersionNumber|next}}_talking_points | F{{FedoraVersionNumber|next}} talking points]]
+|-
+| [[Feature profiles]] || [[Feature profiles SOP]] || [[F{{FedoraVersionNumber|previous}} feature profiles]] || [[F{{FedoraVersionNumber|current}} feature profiles]] || [[F{{FedoraVersionNumber|next}} feature profiles]]
+|-
+| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F{{FedoraVersionNumber|current}}) ||[[F{{FedoraVersionNumber|current}} screenshots library]] || [[F{{FedoraVersionNumber|next}} screenshots library]]
+|-
+| [[Alpha announcement]] || [[Alpha announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Alpha release announcement]] || [[F{{FedoraVersionNumber|current}} Alpha release announcement]] || [[F{{FedoraVersionNumber|next}} Alpha release announcement]]
+|-
+| [[Beta announcement]] || [[Beta announcement SOP]] || [[F{{FedoraVersionNumber|previous}} Beta announcement]] || [[F{{FedoraVersionNumber|current}} Beta release announcement]] ||  [[F{{FedoraVersionNumber|next}} Beta Release Announcement]]
 |-
-| [[Release slogan]] || [[Release slogan SOP]] || [[F11 release slogan]] || [[F12 release slogan]] || [[F13 release slogan]]
+| [[One page release notes]] || [[One page release notes SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} one page release notes]] || [[Fedora_21_release_notes|F{{FedoraVersionNumber|next}} one page release notes]]
 |-
-| [[:Category:In-depth features|Feature profiles]] || [[Feature profiles SOP]] || [[:Category:F11 in-depth features|F11 feature profiles]] || [[:Category:F12_in-depth_features|F12 feature profiles]] || [[:Category:F13 in-depth features|F13 feature profiles]]
+| [[Ambassadors briefing]] || [[Ambassadors briefing SOP]] || (new in F{{FedoraVersionNumber|next}}) || (new in F{{FedoraVersionNumber|next}}) || [[F{{FedoraVersionNumber|next}} Ambassadors briefing]]
 |-
-| [[Screenshots library]] || [[Screenshots library SOP]] || (new in F13) ||(new in F13) || [[F13 screenshots library]]
+| [[Final announcement]] || [[Final announcement SOP]] || [[F{{FedoraVersionNumber|previous}} release announcement]] || [[F{{FedoraVersionNumber|current}} release announcement]] || [[F{{FedoraVersionNumber|next}} release announcement]]
 |-
-| [[One page release notes]] || [[One page release notes SOP]] || (new in F12) || [[F12 Marketing Release Deliverables|F12 one page release notes]] || [[F13 one page release notes]]
+| [[Press kit]] || [[Press kit SOP]] || [[Fedora {{FedoraVersionNumber|previous}} press kit]] || [[Fedora {{FedoraVersionNumber|current}} press kit]] || [[Fedora {{FedoraVersionNumber|next}} press kit]]
 |-
+| [[Marketing retrospective]] || [[Marketing retrospective SOP]] || (new in F{{FedoraVersionNumber|current}}) || [[F{{FedoraVersionNumber|current}} marketing retrospective]] || [[F{{FedoraVersionNumber|next}} marketing retrospective]]
 |}
@@ Line 116: / Line 118: @@
 * coordinating PR
 * Monitoring PR/news from the release
-* [[Fedora news distribution network (FNDN)]]
+* [http://fedoraproject.org/wiki/Fedora_news_distribution_network_%28NDN%29 Fedora news distribution network (FNDN)]
+** sending out beta release announcements
-== Press archives ==
+** send out Release Informations to the press
-* old articles for archive (research todo)
-* [[Marketing/PressArchive/F12 | F12 Press Archive]]
-* [[Marketing/PressArchive/F13 | F13 Press Archive]]
 == Agenda ==
-* The [[Marketing F12 schedule]] contains the official agenda of the Fedora Marketing project including the task list.
+* The [http://jreznik.fedorapeople.org/schedules/f-{{FedoraVersionNumber|next}}/f-{{FedoraVersionNumber|next}}-marketing-tasks.html Fedora {{FedoraVersionNumber|next}}'s Marketing Schedule] page contains the official agenda of the Fedora Marketing project including the task list.
 * The [[Marketing brain dump]] is our sandbox for new ideas, thoughts, and future Marketing goals.
-== Administrivia ==
-[[Marketing budget]]
 [[Category:Marketing]]
+[[Category:Fedora sub-projects]]

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